Iconic AD

Call Directions Website

Iconic AD Our award winning team specialise in creating contemporary and classical architectural designs for c

Rooted in the village, honest about being new.Concept for a new home in the Buckinghamshire Chilterns. Flint, clay tile ...
12/10/2026

Rooted in the village, honest about being new.

Concept for a new home in the Buckinghamshire Chilterns. Flint, clay tile and corten, set low into the slope.

Green Belt. National Landscape. A year ago, a firm no.

New grey belt rules have opened a door, not a guarantee. So we test the principle first with Permission in Principle, before a penny goes on detailed design.

Honest odds. Clear costs. Then decide.

Should a house in a protected landscape disappear into the land, or stand apart and admit it is a building?I know which ...
21/09/2026

Should a house in a protected landscape disappear into the land, or stand apart and admit it is a building?
I know which I prefer. Curious where you land.

Six years from first sketch to award winner.In 2020 we began designing this classical Surrey home for B3 Homes Group. Th...
10/09/2026

Six years from first sketch to award winner.

In 2020 we began designing this classical Surrey home for B3 Homes Group. The original concept was grander than what you see today. Planning with Reigate and Banstead was a long and challenging process, and the design was simplified and refined through several rounds of negotiation. What we never gave up was the proportion, symmetry and detail that make a classical house work.

We got there in the end. The house is now complete and has been named [exact award title] at the UK Property Awards 2026/27.

Huge congratulations to B3 Homes Group on a beautifully executed build, and thank you for trusting us with the vision from day one. This award belongs to everyone who worked on it.
From left to right: the original concept, the planning evolution, and the finished house.

Planning a new home in Surrey

Send us a message.

Approved.Nearly two years with Guildford Borough Council, and the new sports club and community pavilion at Ockham has p...
16/07/2026

Approved.

Nearly two years with Guildford Borough Council, and the new sports club and community pavilion at Ockham has planning permission.

It took a long road through ecological assessment and a few local issues that surfaced overnight, but the scheme is through.

The building takes its cues from the barns and estate buildings around Ockham rather than from the standard sports pavilion. A long, low form broken into linked pitched volumes, so the mass reads as a small group of agricultural buildings rather than a single institutional block. Broad hipped roofs in plain clay tile, laid to a generous pitch with deep eaves. Dark stained timber boarding runs the length of the elevations, grounded on a soft red brick base at the entrance where the building meets the ground and the arrival. A gable of open timberwork gives the pitch its one moment of ornament. Full height glazing opens the pavilion straight onto the field, so the building faces the game and keeps its back to the lane.

Villa Les Rhumbs, GranvilleA mediocre building can still produce a great eye.Christian Dior’s childhood home is, honestl...
15/07/2026

Villa Les Rhumbs, Granville

A mediocre building can still produce a great eye.

Christian Dior’s childhood home is, honestly, a bit of a lump. A heavy Anglo-Norman villa with a fussy roofline, dormers fighting the eaves and crimson bays bolted on wherever they’d fit. Dior said it himself. Like all Anglo-Norman houses of the period, the house of my childhood was dreadful.

And yet.

He claimed his entire style came from it. Not the massing, not the plan, but the colour. Soft pink render against grey cliff. Those two shades ran through everything he ever made.

The New Look didn’t come from this architecture. It came from reacting to it. From a boy on a Normandy clifftop deciding that ordinary would not do.

What ugly building made you?

Two houses,s ame headland at Saint Lunaire, on the Emerald Coast.One holds the old Brittany romance, turrets and slate l...
14/07/2026

Two houses,s ame headland at Saint Lunaire, on the Emerald Coast.

One holds the old Brittany romance, turrets and slate lit against a Channel sunset. The other slips low into the hillside under a living roof, glass folding right back to the sea.

Both were developed with the client, two honest directions for the same view.

Fitting to share these on the 14th of July, with France in the semifinals tonight. Vive la France.

So, which would you choose. Château or modern headland.

Architecture often tells the story of what came before.What drew me to this scene wasn’t just the building itself, but t...
20/06/2026

Architecture often tells the story of what came before.

What drew me to this scene wasn’t just the building itself, but the contrast between old and new. Rusting industrial steelwork sits in the foreground, layered with decades of history, while behind it a contemporary residential façade uses colour, pattern and rhythm to create an entirely different architectural language.

The bold red panels punctuate the composition, breaking up the brickwork and drawing the eye through the image. It’s a reminder that great urban photography isn’t always about iconic landmarks – sometimes it’s about finding the dialogue between materials, eras and textures.

Do you prefer the character and authenticity of old industrial structures, or the clean lines and bold geometry of contemporary architecture?

📍 London Docklands

Planning approved. 🎉Delighted to share that consent has been granted for this new build family home in Virginia Water. A...
19/06/2026

Planning approved. 🎉

Delighted to share that consent has been granted for this new build family home in Virginia Water. A classical French inspired design with a mansard roof, dormer windows and a calm, symmetrical front elevation that sits comfortably in its leafy Surrey setting.

The rear opens up completely to the garden, with a curved bay and full height glazing bringing light deep into the living spaces. Front formal, rear relaxed, exactly how a family home should work.

Romance at the start, precision at the finish.

If you are planning something special in Surrey, we would love to help bring it to life.

📍 Virginia Water, Surrey
🏛️ Designed by Iconic Architectural Design

French elegance. Modern luxury. Timeless presence. 🇫🇷✨5,500 sqft of French-inspired architecture, blending classic symme...
28/03/2026

French elegance. Modern luxury. Timeless presence. 🇫🇷✨

5,500 sqft of French-inspired architecture, blending classic symmetry with contemporary living. Natural stone, grand glazing, and refined detailing — designed to stand out and stand the test of time.

Would you live here? 🏡
Save for inspiration. Get in touch to start your own dream home.

Address

Cobham
KT113NE

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447720263223

Website

Alerts

Be the first to know and let us send you an email when Iconic AD posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category