James' Marketing ToolBox

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James' Marketing ToolBox

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This is a page for Electricians, who have an interest in marketing and are passionate about growing their business. Are you getting enough work locally?
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My Electricians ToolBox is a community of likeminded ambitious Electricians growing their business using the S.P.A.R.K.S Blueprint Method Do you find yourself competing on price all the time? Are you tired of working for builders and developers who hold your money and beat you down on price all the time, while constantly promising you that they have a bigger and better project just around the corner…

are you paying a lot for leads only to find they are a waste of time or that six other electricians have been to quote for the same job…

It doesn’t have to be like this…

believe in generating their own work without depending on large contractors, developers or lead generating sites.

know that they can position themselves as the goto person in their area for their skill set

never compete on price and know that those who do are in a race to the bottom a race they would never want to win

think outside the box and know that marketing is a tool they need to master in order to build a business

16/10/2026

⚡ Want to know what your customers really think? Talk to them.
Too many tradesmen assume they know what their customers want.

But most never ask.

Surveys? They're alright, but they're one-sided.

What you really want is a proper conversation.

➡️ Start chatting with your customers on Facebook.
➡️ Join the conversation in local forums.
➡️ Start a blog if you've got something to say (and you should).

Ask simple questions.
Get honest feedback.
Find out what really matters to them.

Because the more you understand your customers, the easier it becomes to attract and win more of the jobs you actually want.

💥 👉 Want to improve how you communicate with customers? Take a look at the Toolbox, more details on my profile.

15/10/2026

Competition causes us to focus on what everyone else in our market is doing. So, we try to outdo them with bigger adverts, more sponsorships, a bigger online presence and lower prices. But all this can set you up for failure.
Simply copying what others are doing but 'bigger' is not going to help you get more customers.

If it's not effective for your competition, then why would it be effective for you?

If you are reducing your price to compete, remember there will always be someone prepared to be cheaper - don't be that person.

Instead, become the Dominant Electrician in your area.

You need to be the name on the tip of everyone's tongue when someone needs what you do.

💥 How to become the go-to electrician in your area is one of the things we work on inside My Electricians ToolBox.

Want to find out more? Details on my profile.

14/10/2026

Profit starts with control.

Do you know what you're actually making on the work you do?

If you don't understand your charging, what you're spending and where the money is going, how can you know what profit you're making?

Too many electricians take on work just to keep busy, without knowing whether those jobs are making them money or costing them money.
Being busy is one thing. Making a profit is another.

It starts with understanding your numbers and taking control of your business.

👉 Want to price confidently? Take a look at the ToolBox.

👉 Details on my profile.

13/10/2026

, are you trying to be everything to everyone?

I did it for years. Domestic, commercial, a bit of everything, any distance, any customer.

And what did it get me? Quotes I never won, customers who only cared about the cheapest price, and a lot of miles in the van for very little reward.

Here’s what I learned the hard way. If you try to appeal to everyone, you end up standing out to no one. The electricians who get asked for by name are the ones who got clear on what they’re about.

It comes down to three simple questions:

➡️ What: What type of work are you best at and actually enjoy doing?
➡️ Who: Who’s your ideal customer? The ones who value what you do and don’t haggle over every pound.
➡️ Where: How far are you really willing to travel? What does “local” mean for your business?
Answer those honestly and something changes. People stop seeing you as just another electrician and start seeing you as the person for that job, in that area.

The result? Better customers, work you enjoy, and less time wasted on jobs that were never right for you.

If you’re ready to stop chasing every bit of work going, have a proper look at the ToolBox.

👉 Details on my profile.

12/10/2026

You cannot grow a solid business on borrowed ideas and generic advice ⚡

Yet that is exactly what many self-employed electricians are told to do.

➡️ Watch another video.
➡️ Follow another “expert”.
➡️ Copy someone else’s strategy.

It sounds convincing online, but when you are back on the tools, very little actually changes.

The reality is simple.

Running a small electrical business is different. It has its own pressures, its own challenges, and its own way of working. Advice that ignores that reality rarely works in practice

Most electricians do not need more noise or another shiny marketing tactic.

✔️They need clarity.
✔️They need practical systems.
✔️They need guidance that fits the real world of the trade.
That is the work I do.

No hype. No borrowed personas. No generic business advice dressed up to look trade-specific.

Just straight talking support built around how real electricians actually work, helping them attract better customers and build businesses that are steady, profitable, and sustainable 🤝

If that sounds like the direction you want to move in, take a serious look at the ToolBox Community

Check my profile for more details.

09/10/2026

... Stop Waiting... Start Doing!
Far too many self-employed electricians sit around waiting

👉Waiting for the “perfect” moment.
👉Waiting for things to quiet down.
👉Waiting for someone to give them permission.

Let me tell you now, that moment isn’t coming.

And the ones who keep waiting are the ones who stay stuck.

🛠️You don’t need the perfect flyer.
🛠️You don’t need the slickest website or the best video edit.
🛠️You just need to get moving.
Because action brings results. Even if it’s a bit rough around the edges.

Even if it’s not perfect.

Done beats perfect every time.

What’s one thing you can do today to move your business in the right direction?

Comment below 👇🏻👇🏿👇🏽

08/10/2026

Think Your Customers Will Just Come Back? Think Again.
Many tradesmen assume that once a customer has used their service, they’ll come back the next time.

But that’s just not how it works.

Even if you spent a week rewiring their house, had good chats, did a cracking job, once the work is done and they’re back to normal life, you’ll be forgotten.

That’s the reality.
Which is why having a list of past customers is absolute gold. These people:

✅ Already trust you
✅ Already paid you
✅ Can give referrals, testimonials, and repeat business

But only if you stay on their radar.

So don’t wait for them to remember you - keep in touch. Build a proper relationship.

Because it’s way easier to win repeat business than it is to constantly chase new work.

💡Not sure where to start?

My Electricians ToolBox has six clear steps to help you find your niche, stand out from the competition, and become the go-to electrician in your local market.

👉 Check my profile for more details

07/10/2026

, How Do You Set Your Prices?
Start with the basics:

➡️How much do you want to earn in a year?
➡️How many hours do you actually want to work?
➡️What kind of jobs do you want to be doing?
Once you’ve got that figured out, you can work out your hourly rate and price jobs properly, costs plus your margin (the bit too many tradesmen forget).

❓ But what if others are cheaper?

There will always be someone cheaper. But do you really want the customers who only care about price?

Because they’re usually the ones who complain, delay payments, and make life difficult.
If a customer chooses a cheaper option, it’s either because -

1️⃣ You didn’t explain the value of what you do well enough.
2️⃣ They were never your ideal customer in the first place.

So price confidently, sell your value, and attract the right customers - not just the cheapest ones.

💥Pricing confidently and knowing who your ideal customers are some of the things we work on inside My Electricians ToolBox.

👉 More details about the ToolBox on my profile.

06/10/2026

Being busy doesn’t always mean you’re making money.

Sometimes, saying NO to work is exactly what you need to do.
You might need to step back, sort your pricing out, fix the way you run the business, and build the right foundations.

It can feel uncomfortable.

But sometimes you have to stop saying yes to everything so you can move forward properly.

If you want a properly run business, take a serious look at the ToolBox. Check out my profile for more details.

05/10/2026

Marketing vs Selling - Stop Mixing the two up.

If you’re a self-employed electrician, you need to understand this:

➡️ Marketing is everything you do before the phone rings
➡️ Selling is what happens after they call

Marketing is what gets you seen, trusted, and remembered.

Selling is what gets you the job and the money.

Too many electricians wait around, hoping work will magically appear, because they don’t market. And when they do get enquiries, they bumble through the quote and lose the job, because they don’t know how to sell.

If your marketing is spot on, selling becomes easy.

If your marketing is rubbish, you’ll be stuck quoting for jobs you never win.

So ask yourself…

What are you doing right now to get in front of the right customers?

And when you do, are you giving them a reason to say yes?

Sort those two things and you’ll never struggle for work again.
Want the full system for growing a real local business?

Grab your FREE copy of The S.P.A.R.K.S. Blueprint, the No.1 Bestselling marketing book for electricians:

Cilck here to grab your copy: www.jdewane.com/FreeBook

Address

Innovation Centre
Chatham
ME59FD

Telephone

+441634648030

Website

http://www.jdewane.com/toolbox

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