26/09/2026
𝗘𝗺𝗽𝗖𝗼 𝗙𝗮𝗰𝘁 𝟮𝟬 𝗼𝗳 𝟮𝟬 | 𝟭 𝗱𝗮𝘆 𝘁𝗼 𝗴𝗼
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Tomorrow marks the start of EmpCo’s application. Scrutiny of environmental claims started long before.
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𝟮𝟭 𝗮𝗶𝗿𝗹𝗶𝗻𝗲𝘀 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗿𝗲𝗴𝗮𝗿𝗱𝗶𝗻𝗴 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗰𝗹𝗮𝗶𝗺𝘀.
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The commitments followed coordinated action by the European Commission and national consumer protection authorities. They show that environmental promises were already being challenged under existing consumer protection rules.
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𝗘𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁 𝗱𝗶𝗱 𝗻𝗼𝘁 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗘𝗺𝗽𝗖𝗼.
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Over the past 20 days, we have shared facts about consumer expectations, gaps in evidence and the consequences of misleading claims. Across different products and sectors, one question keeps coming back: can you prove what you promise?
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If you still have questions about your environmental claims, our free EmpCo Green Claim Check is a practical place to start. Up to five claims, reviewed by a human, with results within two to three working days:
👉⠀https://eu1.hubs.ly/H0yh4Q_0
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