World Change Media

05/02/2026

🎙️ New Episode: Filmmaker Ray Cruzzola on I'm Trying and the Story of Regan Russell

This week on Our Hen House, we welcome Ray Cruzzola of World Change Media — the filmmaker behind I'm Trying Film, a documentary about Canadian animal activist Regan Russell, who was struck and killed by a pig transport truck while protesting ag-gag legislation in 2020.

Ray talks about how he crafted the film to empower audiences — showing that every one of us can make a real difference for animals. The film is connected to the work of Plant Based Treaty, The Save Movement, and Toronto Pig Save.

Listen on your fav podcatcher, watch on our YouTube, or check out the link in the comments!

02/24/2026

Founder of World Change Media Ray Cruzzola discusses his new documentary, I'm Trying Film, about Regan Russell and the systems that shape how we respond to suffering.

🆕🌱Plant-Based Canada Podcast episode!🌱

Join us for a chat with Raymond Cruzzola (Ray Cruzzola) to discuss ‘I’m Trying’ a film that documents Regan Russell - an animal rights activist killed in 2020 during a peaceful protest outside a slaughterhouse - and the ongoing fight for justice that she inspired.

Ray is a Toronto-based documentary filmmaker and video producer with over a decade of experience creating socially driven visual content. A graduate of Humber College’s Film and Television Production program, he has produced a range of short videos for nonprofit and grassroots campaigns focused on activism, justice, and environmental sustainability.

Ray’s work is grounded in the belief that if we have the power to reduce suffering, we have a moral responsibility to act, even when it’s uncomfortable. His films reflect a deep commitment to both humans and animal rights as well as environmental justice.

With a background in both digital strategy and grassroots storytelling, Ray brings a thoughtful, visually grounded approach to nonfiction filmmaking — one that centers the voices and movements most often overlooked, and that invites audiences to not just bear witness, but to respond.

Websites
I’m Trying
Instagram: https://www.instagram.com/imtryingfilm/
Facebook: https://www.facebook.com/Imtryingfilm/

Raymond Cruzzola
Instagram: https://www.instagram.com/raycruzzola/
Facebook: https://www.facebook.com/ray.cruzzola/
LinkedIn: https://www.linkedin.com/in/raymond-cruzzola/

Plant-Based Canada’s Socials:
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Website (https://www.plantbasedcanada.org/)
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Listen here (https://plantbasedcanadapodcast.buzzsprout.com/) or wherever you listen to podcasts.

11/27/2025

Up to 30% off. Dm interested for a free consultation. Limited spots available.

Video services:
Fundraising videos
Promotional content
Event videos
Appreciation videos
Year in Review montages
Holiday campaign videos

08/27/2025

🎬 Hollywood makes rebellion look glamorous — but it’s often just propaganda wrapped in entertainment.

These films give us the feeling of revolution while keeping real power untouched.

If you don’t question how stories are framed, you risk being entertained into obedience.

Understanding the mechanics of Hollywood isn’t optional — it’s how you protect your independence, keep your mind sharp, and refuse to be sold rebellion as a product.

Take your brain back. Don’t mistake spectacle for truth.

08/20/2025

Video strategy is the cornerstone of impactful campaigns. World Change Media develops tailored content that motivates meaningful support.

Our videos focus on:
Inspiring donors
Mobilizing supporters
Highlighting impact
Education
Applying pressure
Spreading awareness
Recruiting
and more…

Email or DM for a free consultation.
[email protected]

Video packages range from $500-$3000+

Whether it’s simple community and volunteer appreciation social posts or a full fundraising campaign, we’ll craft a package that works for your budget and goals.

During our 15-minute consultation, we’ll discuss your video strategy, explore what works best for your organization, and plan how to capture your mission in a way that moves hearts and support.

07/16/2025

Hope is fuel. We can also hold it for those who have no clue where to find it. Hope isn’t naïve. Even a ‘small’ win means the world for those affected. Protect hope and search for or create actions that make sense to you.

07/08/2025

🎥 Nonprofits don’t need a big budget to make powerful videos.

Creativity and the right approach go a long way. Here are 6 smart ways to stretch your resources and still tell meaningful stories: 👇

1️⃣ Batch content – Film multiple pieces in one shoot (like testimonials + social clips + explainers).

2️⃣ Apply for video grants – Some funders support storytelling, public awareness, and digital strategy.

3️⃣ Be real, not perfect – People connect with raw, honest stories more than polished productions.

4️⃣ Feature your community – Clients, staff, volunteers, donors — let them speak in their own voice.

5️⃣ Host a video workshop – Train your team to feel confident and creative with in-house content.

6️⃣ Make time for raw content – It can be fun and empowering for your team to tell your story.

💡 Videos don’t have to be expensive to build trust and support — they just has to be true to the mission.

05/26/2025

Creating video content on a tight budget is more achievable than many realize. In fact, today’s audiences often respond better to authentic, less polished videos that feel real and relatable.

Hiring a videographer doesn’t have to be a one-off moment. With the right strategy, one well-crafted video can fuel weeks of content across platforms.

Here’s a few ideas:

1️⃣ Short-Form Content for Social Media
Break your main video into reels, stories, and teasers for Instagram, TikTok, LinkedIn, and Facebook.

2️⃣ Blooper Reels & Behind-the-Scenes Clips
Audiences love authenticity. Save candid takes and turn them into engaging extras.

3️⃣ Audio Repurposing
Extract powerful quotes and sound bites to use over stock footage, stills or podcast-style content.

4️⃣ Strategic Reposts & Highlights
Build a repost strategy—because great content deserves to be seen more than once.

5️⃣ Built-in Testimonials
Capture quick soundbites or thank-yous you can use later as social proof.

05/23/2025

Pleasure filming plantbased athlete and professional speaker at Toronto’s 2025

Jason takes the health approach to educating the public on the benefits to transitioning to a plantbased diet, while still strategically bringing light to ethical and environmental issues around animal agriculture.

05/15/2025

Story over stats is so important. People give to people, not numbers. Lead with a personal story that puts a face to your mission.

05/16/2024

Calling all student activists! and are casting for a round table series on radical solidarity. If any generation can make it happen, we believe it’s this one.
Link in bio🔗