ASTOUND

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08/26/2026

When fans line up for hours, it’s more than a giveaway. It’s a cultural moment.

Bank of America’s BofA Fan Bands™ became one of the most sought-after collectibles of the FIFA World Cup 2026.

⚽️More than 2 million bands created for nationwide distribution.
⚽️More than 10 million beads.
⚽️140 unique designs.
⚽️11 U.S. host cities.
⚽️More than 700,000 bands distributed in the first two weeks.

Working alongside Octagon, ASTOUND | Experience Design & Creative Technology fabricated and produced the physical experience where fans could customize, collect, and trade their own piece of tournament history.

Bold illuminated architecture, integrated media, customization stations, and precise brand details created an experience designed for impact and built to perform under extraordinary demand.

ASTOUND built the experience to meet the speed, volume, and visibility of the FIFA World Cup. Engineered for throughput, fabricated for consistency, and finished with precision, it was production designed to perform when demand was at its highest.

Client: Bank of America
Agency partner: Octagon
Fabrication and production: ASTOUND

ExperientialMarketing SportsMarketing BrandExperience

08/14/2026

Enter as fans. Leave as Super Fans. ⚽️🥤

Dallas showed up in full color for the FIFA World Cup 2026.

In partnership with 160over90, ASTOUND | Experience Design & Creative Technology fabricated and produced Coca-Cola’s Dallas Fan Zone, from the towering two-level experience at Fair Park to the matchday footprint alongside Dallas Stadium.

Bold architecture. Interactive fan moments. Match-ready stations. Ice-cold refreshment. One unmistakably
Coca‑Cola destination built with precision at every scale.

That’s the value ASTOUND brings to agencies and brands: production expertise that translates ambitious ideas into exceptional physical experiences—delivered with rigorous attention to detail, uncompromising quality, and confidence on site.

Because the world’s biggest sporting stage deserves production to match.

Client: The Coca‑Cola Company
Agency partner: 160/90
Fabrication and production: ASTOUND Group

ExperientialMarketing SportsMarketing BrandExperience

08/04/2026

Cricket to Conquer Cancer has been recognized as Event Marketer magazine’s Best Cause/Community Program at the 2026 EX Awards.

At ASTOUND, we’re committed to creating experiences that help our clients achieve meaningful results. This award reflects what we strive to deliver every day: experiences that connect with audiences, drive meaningful outcomes, and create lasting impact.

Congratulations to our partners at The Princess Margaret Cancer Foundation and ETHNICITY MATTERS, along with the volunteers, participants, and supporters who helped bring Cricket to Conquer Cancer to life. We’re grateful to have collaborated on a program that continues to make a meaningful difference.

Thank you to our clients and partners for trusting us to bring ambitious ideas to life. Congratulations to everyone who contributed to this incredible recognition. 💙🧡

07/30/2026

A big welcome to Ivan Druzic, our new Executive Creative Director, Experiential.

With more than 20 years of experience across experiential marketing, live events, digital, advertising, and retail, Ivan has created unforgettable work for brands like Budweiser, Pepsi, Google, Loblaws, and Xbox.

From large scale campaigns to immersive experiences, Ivan knows how to turn ideas into moments people remember. We can’t wait to see what’s next as he helps shape the future of creative at ASTOUND.

Welcome to the team, Ivan!

07/27/2026

🏆 Award-winning work starts with a meaningful purpose.

We’re proud to celebrate The Princess Margaret Cancer Foundation Cricket created alongside The Princess Margaret Cancer Foundation and ETHNICITY MATTERS, which has been recognized at the Chief Marketer IGNITE Awards 2026 as:

🏆 Winner - Best Community Engagement Campaign 🏅 Honorable Mention – Best Cause-Driven Campaign

This campaign was never just about hosting an event.

It was about creating a space where culture, community, and generosity could come together in support of life-saving cancer research. By bringing cricket to the heart of the experience, Princess Margaret Cancer Foundation connected with new communities in a way that felt authentic, welcoming, and unforgettable.

Together, the inaugural event raised $1.16 million, welcomed nearly 6,000 attendees, and proved that when people see themselves reflected in an experience, incredible things happen.

Congratulations to everyone who helped bring this vision to life. We’re incredibly proud to have been part of it.

07/21/2026

Great ideas are nothing without ex*****on.

Every project starts with a great design. The hard part is making sure that design survives production.

At ASTOUND Las Vegas, design and fabrication work side by side on one connected digital thread. Every detail moves directly from screen to shop floor, with scenic, millwork, metalwork, 3D printing, storage, asset management, and installation all handled in house.

That means greater control, faster adjustments, and a finished experience that stays true to the approved creative.

Our Las Vegas location also puts us close to one of the world’s busiest experiential markets, with lower freight, faster response times, and a local crew ready when the doors open. Supporting facilities across North America, along with trained international partners, help us deliver the same standard wherever a brand shows up.

40 countries and counting.

For brands, what you approve is what arrives.

For agency partners, your creative reaches the floor as designed. Your client. Your credit. Built by ASTOUND.

Book a tour or start your next project at [email protected]

LasVegas ExperienceDesign BuildLove

03/18/2026

What happens when you design for all five senses?

At CES, ASTOUND partnered with Uniplan and Hisense to create a 25,000 square foot immersive smart home experience that went far beyond product displays.

Guests walked through connected lifestyle zones where massive RGB MiniLED screens anchored living spaces, AI-powered appliances responded in real time, and robotics added personality and interaction.

But this wasn’t just about what you could see. Live cooking demos activated smell and taste. Tactile interfaces invited touch. An AR-assisted FIFA goal competition turned physical kicks into digital gameplay. A golf simulator brought motion, competition, and crowd energy into the space.

The result was a booth you didn’t just walk through. You experienced it.

03/16/2026

What does the autonomous factory look like when you can step inside it?

At Rockwell Automation Fair 2025, ASTOUND partnered with Rockwell Automation to bring the Edge-to-Cloud journey to life on a 90-inch interactive touchscreen. Attendees explored a fully animated CG factory by tapping into real-world scenarios, from AI-driven design and testing to live production monitoring and cybersecurity response.

By transforming abstract systems into something tangible, we were able to turn complex automation into something people can explore, test, and understand.

03/09/2026

Some messages are better felt than explained.

For Bloomreach at Shoptalk 2025, we turned abstract customer pain points into a physical experience you could actually take a swing at. The Interactive Wreck Wall fused physical play with digital innovation, inviting attendees to break through the barriers holding modern commerce back.

Every detail was designed to connect the physical and digital worlds, translating impact in the real world into real-time visual responses on screen.

InteractiveInstallation ASTOUNDGroup

12/22/2025

Season’s greetings from ASTOUND ❄️✨
As we head into the holidays and look toward 25 years in 2026, we’re grateful for the partners, clients, and collaborators who make this journey so meaningful.
We can’t wait to share what’s in store for 2026!

Address

1215A North Service Road W
Oakville, ON
L6M2W2

Telephone

+19054650474

Website

http://www.astoundgroup.com/

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