10/01/2026
READER BEWARE — this is a long one.
We know Facebook isn’t exactly known for long stories, but this one is worth a few minutes.
There’s a reason Casey’s chose Hot Pink, and it has very little to do with the colour of the bag.
There’s a pretty great story behind what we’re trying to do.
WHY CASEY’S CHOSE HOT PINK — AND WHY WE’RE BRINGING IT HOME
Earlier this year, I attended Snowposium, an industry event for snow and ice contractors. Like most trade shows, I went looking for equipment, products and new ideas that could make our operation better.
That’s where I came across a bright pink bag of ice melt called Hot Pink De-Icer.
It definitely caught my attention.
But what really stayed with me wasn’t the colour of the bag.
It was the story behind it.
Hot Pink was created by fellow snow contractor Troy Clogg of Michigan and his wife, Linda. They had seen families in their community dealing with cancer and all the financial pressures that can come along with it — treatments, missed work, travel, bills and everything else a family shouldn’t have to worry about while fighting cancer.
Troy was already in the snow and ice business and moving large quantities of de-icer every winter.
The idea behind Hot Pink was pretty simple:
Take a product people already need and use it to help people who need it even more.
What started by helping one family grew into something much bigger. Hot Pink reports that its charitable efforts have now contributed more than $1 million to families facing the financial challenges of cancer.
Fast forward to today, and Hot Pink has grown far beyond that original idea. Hot Pink De-Icer is now made and bagged right here in Canada, while continuing the charitable mission Troy and Linda built into the product from the beginning.
For us, that made the story even better — a product with a meaningful purpose behind it, made and packaged in Canada, and now available for us to bring into our own local community.
I walked away from Snowposium liking the product.
But I liked what stood behind the product even more.
SO WE DECIDED TO BRING THAT IDEA HOME
Casey’s has now become a local distributor for Hot Pink De-Icer, giving us the opportunity to represent and grow the product throughout our area.
But we don’t want our involvement to simply be about selling bags of ice melt.
We want it to mean something here too.
When we started thinking about an organization in our own community that represents compassion, family and helping people through some of life’s most difficult moments, Jessica’s House Hospice in Exeter immediately came to mind.
So we decided to do something extra.
ONE BAG. TWO LEVELS OF IMPACT.
Hot Pink Canada already has a charitable component built into the sale of its product, supporting the broader Hot Pink mission of providing financial assistance to families affected by cancer.
That charitable component continues with Hot Pink products supplied through Casey’s.
But for our local retail campaign, Casey’s is going one step further.
For every $29.99 retail bag sold through Casey’s local Hot Pink fundraising campaign, Casey’s will donate an ADDITIONAL $5 directly to Jessica’s House Hospice in Exeter.
That means a bag purchased through our local retail campaign creates a double impact.
It continues to support the charitable mission behind Hot Pink, while Casey’s adds another $5 from that retail bag directly to Jessica’s House right here in our community.
And we’ve decided to set ourselves a pretty ambitious first-year goal:
1,000 RETAIL BAGS = $5,000 FOR JESSICA’S HOUSE
Will we get there?
We honestly don’t know.
Maybe we’ll sell 300. Maybe 500. Maybe this community surprises us and we blow right past 1,000.
There’s only one way to find out.
HOW TO GET INVOLVED
We’re offering 50-lb bags of Hot Pink De-Icer for $29.99 through our local retail campaign.
For our Exeter customers, we’re offering:
FREE HOME DELIVERY with 2-BAG MINIMUM. The uber eats of ice melt😋
We’ll collect the orders, build efficient delivery routes, load up our trucks and bring it right to your home.
But we also realize this shouldn’t stop at the Exeter town limits.
Our Casey’s crews already travel throughout the region every week. We’re regularly in Grand Bend, Stratford, Wingham, Goderich, Zurich, Hensall and Clinton, so as orders build, we’re going to coordinate scheduled community pickup opportunities along our existing routes.
We’ll collect orders and announce pickup locations and times so people from surrounding communities can participate without having to drive all the way to Exeter.
If there’s enough interest from another nearby community, give us a call. We’ll see what we can put together.
LOCAL BUSINESSES, RETAILERS & CONTRACTORS — WE WANT TO HEAR FROM YOU TOO
There’s another side to Casey’s involvement with Hot Pink.
We aren’t only selling individual retail bags. As a local Hot Pink distributor, part of our role is getting this product into other businesses throughout our region.
If you own or manage a hardware store, convenience store, landscape or snow company, property-management business, agricultural retailer or another local business that would like to carry Hot Pink or purchase larger quantities, please contact us.
Dealer, pallet and bulk commercial pricing is available.
These commercial and wholesale purchases are separate from Casey’s $29.99 retail fundraising campaign and therefore do not include Casey’s additional $5-per-bag donation to Jessica’s House.
We want to be completely transparent about that. Wholesale and pallet orders are priced differently from our retail program, and we simply couldn’t make the same $5 commitment at those margins.
But we’d love to see other businesses take the idea and run with it
If another retailer carrying Hot Pink wants to create its own charitable program, support Jessica’s House alongside us, or choose another cause important to its community, we’d be more than happy to have that conversation.
That’s really what attracted us to this product in the first place.
The more businesses that get involved, the bigger the impact can become.
YOU CAN HELP WITHOUT BUYING A SINGLE BAG
If you made it this far, first of all — thank you.
And even if you don’t need ice melt this winter, you can still help us.
Like this post. Leave a comment. Share it.
You never know who might see it.
Maybe it reaches a homeowner who wants two bags for the driveway.
Maybe it reaches someone who wants a few bags for their parents or grandparents.
Maybe it reaches a local business that needs 20 bags.
Maybe it reaches a snow contractor looking for a pallet.
Or maybe it reaches a local store owner who decides, “We should carry this.”
Every like, comment and share helps get this story in front of somebody else.
Sharing the post costs nothing, but it could help us get one bag closer to that $5,000 goal for Jessica’s House — or put Hot Pink in front of another business that wants to become part of the bigger story.
Troy and Linda started this idea years ago because they believed an everyday winter product could be turned into something more meaningful.
I came across their story at a snow industry event hundreds of kilometres away.
Now Casey’s has an opportunity to take a small piece of that idea and bring it home to our community.
Hopefully, when winter is over and the last of our retail campaign bags are gone, we can walk through the doors of Jessica’s House with a cheque for $5,000 and say:
Our community did this.
Let’s see what we can do.
TO ORDER HOT PINK — LOCAL RETAIL CAMPAIGN
519-808-4820
[email protected]
caseyslandscape.ca
DEALER, PALLET & COMMERCIAL INQUIRIES
Shaun Gunness
Director of Sales and Operations
Casey’s Landscape Management Inc.
519-808-4820
Casey’s Landscape Management Inc.
Large enough to be reliable. Small enough to care.
