10/16/2026
“Just add more insulation” isn't always the complete answer.
Insulation levels matter, but a comfortable and efficient home also depends on air leakage, ventilation, moisture conditions and how the building assembly is constructed.
That is why a proper assessment comes before the recommendation.
Sometimes a top-up is exactly what a home needs. Other times, air sealing or a different insulation approach needs to be addressed first.
Good insulation work starts with understanding the problem — not selling the same solution to every house.