22/10/2026
Taking it back to the days of Blockbuster nights, dial-up internet, and Tamagotchis. 📼
During the 1990s, LATICRETE experienced rapid global expansion, digitised its operations, and launched several pioneering product lines. LATICRETE Australia opened in 1995 under the guidance of second generation LATICRETE leader, Henry B Rothberg, and his expertise helped lay the foundation for long term growth. Since our founding, the company has expanded from its origins in Queensland to include training centres and warehouses in New South Wales and Victoria, and services across all states.
The 90s also saw significant growth in the LATAPOXY® range, with the introduction of LATAPOXY 2000 IG, the first industrial strength 100% epoxy resin grout.
The launch of LATICRETE.com also made it easier than ever for customers around the world to discover and source LATICRETE products.
To learn more about the history of LATICRETE, visit the link below:
https://latic.au/1113Mpdc-