24/09/2026
Magellan Power began in 1991 inside the Myaree home Masoud Abshar shared with his wife, Lynne, and their two young daughters.
Masoud had a clear ambition: to manufacture power electronic systems locally in Australia and provide the level of service that customers operating in remote and demanding environments deserved.
As a young migrant and qualified power electronics engineer with limited resources, building that vision while supporting a growing family was not easy. But in December 1991, Masoud sat down at the family computer and designed Magellan’s first battery charger.
The backyard workshop came later. By 1993, Magellan Powertronics was operating from a newly built workshop behind the family home, earning Masoud the nickname “The Backyarder” from competitors.
They weren’t wrong, but he had a much bigger plan.
35 years later, Magellan Power remains proudly Australian-owned and family-run. What began as one family’s vision has grown into a team of over 100 people, including several parents, children, siblings and relatives working alongside one another throughout the business.
This National Family Business Day, we’re celebrating our beginnings, the families across our team and everyone who has helped build Magellan Power into what it is today.
