24/03/2026
La Roche-Posay brought sun protection to the forefront of the 2026 Formula 1 Australian Grand Prix as the official SPF partner of the event, arriving at Albert Park with the Precision Pit Stop, giving fans a chance to sample the range and head back out into the sunshine protected.
We're proud to have the Groblox modular system providing the foundation for the activation, purpose-built for product sampling and fan engagement at one of Australia's biggest events.
Well done to La Roche-Posay, Pim Group as lead agency and Twenty Three Projects on the fitout, a great result from everyone involved.