15/09/2026
PAST PACE | The Icon
With its bold stacked forms and unmissable colour, The Icon earned the nickname "the Lego building" almost instantly. And it stuck. Bright, playful, impossible to ignore – it was never meant to blend in. Eleven years on, it's still turning heads and sparking conversation at the St Kilda junction.
What we loved about this project: it proved that daring design can become deeply loved. The Icon didn't just get built – it became part of how people see St Kilda. That's what design-led development should do.