06/03/2026
Friday Flashback: Melbourne Grand Prix 1996 - This week marks 30 years since the inaugural Melbourne Grand Prix — a time before iPhones, when purchase orders were faxed and the Synthesis team was working around the clock installing displays to bring the excitement of Formula 1 to life.
These two installation images are just a small example of the dozens of in-centre activations we designed, installed, and travelled to launch the Grand Prix in Melbourne. It was grassroots motorsport marketing at its best — hands-on, lots of fun, and unforgettable.
Images: Synthesis (analogue SLR camera, roll of film developed at the local photo shop, 10-day turnaround!)