Innova Fibre Cement by Etex

Innova Fibre Cement by Etex Fibre Cement Specialists. Backed by Etex. Building Materials

27/08/2026

We're seeing more projects embrace vertical facades, and Stratum® is ready for the trend.

With a dedicated vertical installation system, comprehensive support resources, and 3m length options available, Stratum offers a practical way to create striking vertical lines with fewer joins and a streamlined appearance.

Ready to think beyond traditional weatherboards? Go Straight Up with Stratum.

24/08/2026

🔊SOUND ON

Thoughtfully developed to deliver a unique balance of aesthetic appeal and performance, our newest innovation is set to launch this September.

The new Stratum® Vertical Design & Installation Guide is now available.Our technical team worked endlessly to develop th...
22/08/2026

The new Stratum® Vertical Design & Installation Guide is now available.

Our technical team worked endlessly to develop the new Stratum® Vertical Design and Installation Guide. A guide that supports architects, builders, designers and specifiers confidently incorporate vertical fibre cement cladding into their projects.

Have a look at our detailed and practical guide! https://www.innovafibrecement.com.au/en-au/straight-up-stratum/

18/08/2026

Our Stratum® weatherboard range has now been upgraded with 3.0m lengths.

This solution came from our team approaching the vertical installation system with a goal of reducing material waste, allowing ease of installation, and increasing design flexibility.

All of this achieved while still allowing architects and designers to mix and match profiles for unique facade outcomes.

Straight up innovative. Straight up reliable. Straight up Stratum.

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15/08/2026

OUR CREATIVE AGENCY DOES THE STRAIGHT UP CHALLENGE 🚨😂

There’s one thing our agency is good at, and that is being creative!!

Why go Straight up, why go Stratum?The vertical trend isn't slowing down. Stratum embraces the increasing demand for ver...
12/08/2026

Why go Straight up, why go Stratum?

The vertical trend isn't slowing down.

Stratum embraces the increasing demand for vertical facades. With multiple profiles, our versatile weatherboard delivers strong lines with architectural appeal, whether you want to go horizontal or Straight up vertical.

09/08/2026

Designed specifically for vertical applications, the Stratum® Vertical System simplifies installation with a complete range of purpose-designed components. The result of our technical team’s hard work has delivered

💜 Faster and simpler vertical installation
💜 A ventilated cavity design that supports long term wall performance
💜 An installation method that suits both timber and steel frames

Now linear lines are easier, quicker, and long lasting!

cladding

09/08/2026

Designed specifically for vertical applications, the Stratum® Vertical System simplifies installation with a complete range of purpose-designed components. The result of our technical team’s hard work has delivered

💜 Faster and simpler vertical installation
💜 A ventilated cavity design that supports long term wall performance
💜 An installation method that suits both timber and steel frames

Now linear lines are easier, quicker, and long lasting!

06/08/2026

OUR TEAM DOES THE CHALLENGE 🤩

Mobility might not be our strength but we've got the fibre cement specialists down pat.

Same trusted Stratum®, now vertical. Ever thought to install your favourite weatherboard vertically? Now you can with St...
02/08/2026

Same trusted Stratum®, now vertical.

Ever thought to install your favourite weatherboard vertically? Now you can with Stratum. Backed by our vertical installation system and full design and install guide, changing up your horizontal weatherboards just got easier.

Innovative, efficient, easy to install. Everything you've asked for in one product. Wanna go Straight up? Go Straight up Stratum.

Address

10/20 Jordan Close
Melbourne, VIC
3018

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61393929444

Website

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