30/01/2026
We wanted to share with you guys a bit of context behind our name change and why we decided now was the right time to make the switch after almost 12 months of agonising over the decision 😅
When we first started Botanic Ridge Concrete, it was never meant to become a full-time business. It was simply something Chris did on his RDO’s and weekends. But as time went on, things grew quickly, jobs picked up and eventually he took the leap into doing it full time.
Back then we were living in Botanic Ridge which was an up and coming area with lots of new homes needing concrete works, so naming the business after the suburb made perfect sense. Most of the work we were taking on at the time was driveways, pathways and local residential jobs within that pocket.
Fast forward to now… We no longer live in Botanic Ridge and we travel all over Melbourne for work. The name just didn’t feel like “us” anymore.
We’ve also evolved into doing larger, more architectural and high-end projects, and we felt it was time for a brand that reflected the direction we’re heading.
So, with all of that, we’re excited to introduce PROFORM CONCRETE CO.
Same team, same quality, just a name that fits who we are today and where we’re going 👏🏻