Lones&Co

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Custom Wix websites that reflect your brand and turn visitors into customers. No templates, no cookie-cutter layouts, just a site built around you.

Designs for a relational life

11/10/2026

𝑊ℎ𝑎𝑡 𝑑𝑜 𝑦𝑜𝑢 𝑑𝑜 𝑤ℎ𝑒𝑛 𝑦𝑜𝑢 𝑔𝑒𝑡 𝑠𝑡𝑢𝑐𝑘?

Some days the ideas come easily. Other days I can stare at the screen for far too long and realise I'm getting absolutely nowhere.

That's usually my cue to step away.

Another job, a walk outside, playing the piano or simply coming back with fresh eyes can make a surprising difference.

We don't have to be 'productive' minute of the day. Sometimes the most productive thing I can do is stop looking at the problem for a while.

What helps you reset when your brain just isn't cooperating?

08/10/2026

𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗕𝘂𝗶𝗹𝗱

The homepage isn't where we start, it's where we finish.

We save this one for last on purpose. By this point, we already know exactly what the site needs to say, how the pages connect, and what visitors are looking for. That means the homepage isn't a guess, it's a well-informed introduction that reflects everything we've already built.

A strong homepage has one job above all else: welcome people in and point them exactly where they need to go next, whether that's learning more, getting in touch, or making a booking. Building it last means it does that job properly, instead of us trying to predict the rest of the site before it exists.

Book a free chat with us at https://www.lonesandco.com/

04/10/2026

𝑊ℎ𝑒𝑛 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑖𝑑𝑒𝑎 𝑖𝑠𝑛'𝑡 𝑡ℎ𝑒 𝑓𝑖𝑛𝑎𝑙 𝑖𝑑𝑒𝑎

One thing I've learned through website design is that the first idea doesn't have to be the right one.

Sometimes I'll start designing a website in one direction, move things around, try something completely different and suddenly it clicks.

I’m currently redesigning my own website.

Changing direction isn't wasted work. Often, it's part of the creative design process that gets you to the better answer.

And I suspect that's true of plenty of things outside website design too.

Are you happy to change direction halfway through, or do you like sticking with the original plan?

02/10/2026

𝗜𝗻𝘁𝗲𝗿𝗶𝗼𝗿 𝗣𝗮𝗴𝗲𝘀 𝗕𝘂𝗶𝗹𝗱

I don't start with the homepage, and there's a reason for that.

With the content and brand style locked in, it's time to start building I start with the interior pages first, rather than the homepage. These are the pages doing the heavy lifting: your services or products, your about page, your contact page, all the places where visitors go looking for real answers.

Building these first means I can work out the structure, the flow, and the messaging before I ever touch the page that has to tie it all together. It's a bit like building the rooms of a house before you design the entrance, you want to know what's inside before you decide how to welcome people in.

By the end of this stage, the bones of the site are solid, and every page has a clear job to do.

Follow along as we take you behind the scenes of every website we build.

28/09/2026

𝑊ℎ𝑎𝑡 𝑑𝑜𝑒𝑠 𝑦𝑜𝑢𝑟 𝑑𝑒𝑠𝑘 𝑟𝑒𝑎𝑙𝑙𝑦 𝑙𝑜𝑜𝑘 𝑙𝑖𝑘𝑒?

We see plenty of beautifully styled workspaces online. But what does your desk look like when you're actually working?

Mine can include notes, coffee, website sketches, client information and probably far too many tabs open on my computer.

Running a creative small business isn't always as tidy as the finished work makes it look. But I rather like that. A slightly busy desk usually means something is being created.

NOTE: the image is not a real indication of what my desk looks like!

What's one thing that's almost always sitting on your desk while you work?

25/09/2026

𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝘆𝗹𝗲 𝗚𝘂𝗶𝗱𝗲

Ever wonder why some websites just feel consistent, scrolling from page to page?

That's a brand style guide at work. Before we build a single page, we lock in the colours, fonts, and logo placement so every part of the site feels like it belongs to the same business.
It's a small step that saves a lot of headaches later, and it's what makes a site feel polished rather than pieced together.
Call to Action: Curious how we work? Head to https://www.lonesandco.com/ to see more.

23/09/2026

𝑰𝒇 𝒚𝒐𝒖𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒘𝒂𝒔 𝒐𝒏 𝒚𝒐𝒖𝒓 𝒔𝒕𝒂𝒇𝒇 𝒘𝒐𝒖𝒍𝒅 𝒊𝒕 𝒉𝒂𝒗𝒆 𝒕𝒐 𝒃𝒆 𝒔𝒆𝒏𝒕 𝒕𝒐 𝑯𝑹 𝒇𝒐𝒓 𝒂 𝒄𝒉𝒂𝒕?

Imagine an employee who showed up late, gave customers the wrong information and made a bad first impression every day. You would not let that slide for months.

Websites get away with it all the time. Slow load times, confusing navigation, outdated info. Nobody is standing behind the counter watching it happen, so the problems just sit there quietly costing you trust.

A website review is not a performance review nobody wants to sit through. It is just asking honest questions. Is it still doing its job? Is it representing you well?

If your website has been due for the HR chat, send me a message to get an honest read on your site.

21/09/2026

𝑊ℎ𝑎𝑡’𝑠 𝑜𝑛 𝑦𝑜𝑢𝑟 𝑣𝑖𝑠𝑖𝑜𝑛 𝑏𝑜𝑎𝑟𝑑?

I looked over at my vision board today and realised how nice it is to have a few things sitting there quietly reminding me where I want to go.

When you're running a small business, it's very easy to become caught up in what's happening today. Emails, client work, website projects and the never-ending list of little jobs can quickly take over.

My vision board gives me somewhere to put some of the bigger ideas. They don't all have to happen tomorrow. They're simply things I want to keep in sight.

Do you have a vision board, or something else that keeps your goals in sight?

18/09/2026

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 & 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴

Before a single page goes live, there's a step most people never see.

We collect photos, brand assets, and every bit of text from our client, then get to work shaping it into copy that sounds like them, reads well, and actually tells visitors what they need to know.

It's not glamorous, but it's the foundation everything else gets built on. No strong copy, no strong site.

Not sure where to start with your website copy? Send me a message .

14/09/2026

𝐻𝑜𝑤 𝑑𝑜 𝑦𝑜𝑢 𝑝𝑙𝑎𝑛 𝑡ℎ𝑖𝑛𝑔𝑠?

Are you someone who needs a solid ten-step plan before you start, or are you happier figuring things out as you go?

Running a small business means there are always plenty of things competing for attention. As a website designer, I find some projects need a really clear plan from the beginning, while others come together better when there's room for ideas to develop along the way.

Sometimes I write everything down. Sometimes I have a rough plan in my head. And sometimes the best idea appears halfway through!

How do you plan? Everything mapped out first, or a little more on the fly?

Address

Glenlee, VIC

Website

https://www.lonesandco.com/

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