28/09/2026
The new identity of Pädagogische Hochschule Kärnten, Viktor Frankl Hochschule – a refreshing statement in Austria’s educational landscape
The new communication strategy of the Carinthia University of Education places a clear focus on the interests of prospective students, teachers and headteachers. It moves away from the old term ‘teacher training’ and towards topics that are shaping the educational landscape: social engagement, a spirit of inquisitive research, intercultural studies and professional teaching practice – all developed jointly in intensive workshops with lecturers and students.
The compact word and design mark simplifies the previously complicated name and improves legibility. In the style of a ligature, it links ‘ph’ and ‘kärnten’ with a wave, thereby capturing the spirit of the campus right on the shores of Lake Wörthersee: both regional and international, dynamic yet firmly rooted.
Cultural diversity is reflected in the vibrant colour palette and vivid visual language. This is supported across many media by multilingual content in German, Slovenian, Italian and English. The distinctive campus atmosphere is brought to life through the photographs by Max Kropitz, captured on site.
At its heart is the simplified form of a coat of arms, symbolising the university’s expertise and experience. The shape can be used in a variety of ways as a frame for images and enhances recognisability.
Completely restructured, the new website now presents the comprehensive range of teaching and advisory services, the diverse events, research and collaborations much more clearly; it is easy to use and has a strong identity. Thank you to Datenwerk for our collaboration in the development process.
