Aiya-THE TEA

Aiya-THE TEA aiya - THE TEA is Europe’s first and oldest Matcha brand. aiya - THE TEA ist Premium-Matcha in Bio-Qualität.

Rooted with AIYA Japan, the leading Matcha producer since 1888 and pioneer of the world’s first organic Matcha, this luxury tea brand offers ceremonial Matcha, Japanese green teas and accessoires. aiya - THE TEA in Bildern: instagram.com/matchabyaiya

30/09/2026

Did you know your Matcha can foam more easily if you soak your chasen (bamboo whisk) in hot water for a couple of minutes first?
 
This softens the tines, making them more flexible so you can whip up a finer, silkier foam. It also helps prevent the delicate tines from breaking, and rinses off any dust so your chasen is clean before use.
 
Try this step next time you make Matcha and see the difference for yourself!
 

🎉 GIVEAWAY 🎉aiya – THE TEA is joining the Craft Sake & Food Fair Vienna, where you can taste the finest Matcha, Hojicha,...
29/09/2026

🎉 GIVEAWAY 🎉
aiya – THE TEA is joining the Craft Sake & Food Fair Vienna, where you can taste the finest Matcha, Hojicha, chocolate and tea accessories. Up for grabs: 2 entry tickets, one for you and one for a friend!
 
📅 Sunday, 11 October 2026
🕐 12:00–19:00
📍 MuseumsQuartier (Oval Halle), Vienna, Austria
 
How to enter:
1️⃣ Follow aiya – THE TEA and Wolfgang Krivanec
2️⃣ Like this post
3️⃣ Tag the person you’d bring in the comments
 
💚 Each comment with a different tag counts as an extra entry!
 
Entries close Friday, 2 October, at 23:59. The winner will be drawn at random on 3 October and contacted by DM. Please reply within 24 hours, or a new winner will be drawn.
 
Come and visit aiya – THE TEA at the fair!
 
Terms of participation:
Open to participants aged 18+ living in Austria. No cash alternative. The winner may choose which tagged friend to bring. The names of the winner and their friend will be shared with the organizer of the Craft Sake & Food Fair Vienna only to arrange entry; tickets are handed out on site via the guest list. aiya – THE TEA will only contact winners from this account and will never ask for payment details. This giveaway is in no way sponsored, endorsed, administered by or associated with Instagram.
 

28/09/2026

The wait is almost over. Something is coming very soon — intended to give you a cozy feeling during the colder days.
 

Today is Shūbun no Hi (秋分の日), Japan’s Autumnal Equinox Day. Day and night are almost equal, and families take time to ho...
23/09/2026

Today is Shūbun no Hi (秋分の日), Japan’s Autumnal Equinox Day.
 
Day and night are almost equal, and families take time to honour their ancestors during Higan week. It is a turning point of the year, and a fitting moment to pause with a bowl of Matcha.
 
Swipe to learn more about the traditions behind this day.
 
#秋分の日

22/09/2026

Taste real Japanese quality in the heart of Vienna.
 
At .caffeine , organically grown Japanese Matcha and Hojicha from are crafted into drinks worth slowing down for, alongside homemade Matcha pastries baked with the same care.
 
A place worth seeking out, for those who know what to look for.
 

21/09/2026

aiya – THE TEA Hojicha chocolate is the perfect sweets to treat yourself on a cozy day — nutty and roasty, it is precisely the autumnal delight.
 

18/09/2026

Your next go-to Hojicha drink during the autumn season: Hojicha banana latte, optionally topped with charred bananas.
 

13/09/2026

Plot twist: that’s not chocolate. Toasted pecans, roasted hojicha coating, a final dusting of hojicha powder. Nutty and toasty, this is what autumn tastes like.

09/09/2026

Vegan Matcha pudding, made with silken tofu. A creamy, dreamy dessert that’s about to become your go-to Matcha treat. DM „Matcha“ to get the recipe delivered to you!
 

07/09/2026

Four aiya – THE TEA Organic Matcha tins. One non-negotiable: no compromise. Crafted for those who taste the difference.

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Rotenturmstraße 21/3
Wien
1010

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+4315350665

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