19/06/2026
Okay we have to talk about this packaging.
For one of our clients, we wanted something that screamed flavor before you even picked it up. So we built the whole line around a checkered pattern: red, mustard, olive green, and cream squares that instantly feel warm, traditional, a little nostalgic. We threw in some oversized circles in the same palette too, just to keep things playful and not too stiff.
The typography does the heavy lifting on every pack: big, bold, no-nonsense letters for the product name, with little details that shift depending on the flavor (a chili icon for the spicy one, a cursive "e tymosur" for the smoked chicken). Same system, different personality for each product.
End result: a packaging line that feels appetizing, a little rustic, and impossible to miss on a shelf, whether it's spicy or smoked. Bold, warm, consistent.
Exactly what good branding should do.
