11/04/2019
Simplicity is the key! Continue reading...
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Basics of advertising - Importance of Ad-copy
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In today's world, every business is vigourosly competing for the attention of users.
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With the attention span of humans decreasing day by day,The advertiser can only supply a small part of the total idea that he desires to create.
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He should therefore make this Little MEAN as much as possible!
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The Ad Copy (TEXT & the IMAGE) should be
1. Simple
2. Clear and
3. Should in every way possible guide the mind of a potential customer to understand the correct idea of the product/service being advertised.
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Example: Have a look at the above image again.
Canon's Print ad is designed perfectly to convey the message that it's image stabilization is so good that it doesn't need a tripod to capture great pictures.
It's simple
It's clear
It conveys the message.
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Stay tuned for more!
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Credits: Canon and respective creators of the ad.