24/11/2025
【AaaM Branding 歷史建築中的未來工作場景】
瑞士戶外運動羊毛服裝品牌 [sn] 所在空間原為上海「滬西被服廠」,起源於1918年劉伯森創辦的「寶成紗廠」,後來由日本人注資,更名為「日華五廠」。 1949年後,身為人民解放軍總後勤部軍需生產部102廠。直至2016年整體改造成為集商業和辦公於一體的創享塔.the x tower 園區。現存歷史建築由德國人設計建造,採用鋼筋混凝土框架結構。
項目所在的創享塔由老工廠改建而成,保留了舊建築的結構、尺度與光線語彙。AaaM 以最小介入原則(Minimal Intervention)進行設計 —— 在不抹去建築時間痕跡的前提下,注入可持續、可調整的工作與展示功能。AaaM希望轉化歷史建築為可以承載複合功能和身分價值的互動空間,並將歷史記憶和空間故事在這棟廠房中傳承下去,讓建築歷史與未來辦公模式對話,實現永續更新。
設計概念
🔹 保留歷史肌理| 裸露結構、原有樓板與工業細節被視為場域記憶的一部分。
🔹 導入未來功能| 模組化傢具、可調節隔斷、靈活展示軌道讓空間能因應不同使用情境。
🔹 永續運作邏輯| 以「可變、可重組」取代一次性裝修,減少材料浪費並延長空間生命週期。
項目設計最後是一個能同時承載品牌故事、日常工作、未來展演 的容器,讓歷史成為基礎,而品牌在此繼續創造未來、展示核心價值。
這不僅僅是 [sn] 的新基地,也是 AaaM 持續探索的方向 —— 讓建築成為連結過去與未來、品牌與人之間的媒介。
📍 上海葉家橋路創享塔創意園區
Located in Shanghai’s at the revitalized the x tower, the new [sn] headquarters and brand showcase sits inside a century-old industrial compound once known as the Shanghai Uniform General Factory.
The project sits within this former factory complex, where the original structure, proportions, and daylighting qualities have been preserved. Using a minimal-intervention approach, AaaM introduces adaptable, sustainable, and future-ready workspace and exhibition functions—while retaining the building’s time-worn texture. By allowing the building’s memory to remain visible, the design fosters a dialogue between architectural history and future modes of work, achieving a long-term and sustainable transformation. AaaM developed the “Shop Meets Workshop” spatial strategy:
🔹 History Preserved — Exposed concrete frames, original slabs, and industrial details keep the past visible.
🔹 Future Integrated — Modular furniture, adjustable partitions, and flexible display systems support evolving uses.
🔹 Built for Longevity — Reconfigurable components replace disposable fit-out, reducing waste and extending the space’s lifecycle.
The result is a hybrid environment where brand, work, community, and history coexist — a space that honors its past while enabling [sn] to create its future.
For AaaM, it embodies our belief that architecture is a medium that connects people, brand stories, and time.
📍 Shanghai · The X Tower
Collaborate with: Xframe Studio