01/10/2026
Can a bold paint color choice actually turn potential homebuyers away? After helping thousands of sellers prep their homes to sell faster and for top dollar, we’ve learned that warm neutrals always win. Overly personalized colors typically deter buyers who can’t look past the time and effort required to change them.
In a recent feature with , our own co-founder Derek Shewmon shares insights into how neutral palettes broaden your buyer pool, photograph seamlessly and offer a clean canvas to pique the interest of potential buyers.