01/16/2025
๐๐ก๐ ๐๐๐๐ซ๐๐ญ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ซ๐ฏ๐ข๐๐ ๐๐ฎ๐ฒ ๐ข๐ฌ ๐๐๐๐ฉ๐ข๐ง๐
Dear All,
You all know us as the owners Texas True Comfort (heating & cooling) company.
And since you all (hopefully) trust us, we want to let you in on a little somethingโฆ
From where we sit, we have the inside scoop on the secrets small service company owners are keeping
Letโs start with a likely story:
Something in your house stops working.
The light switch.
The dishwasher.
The furnace. (My specialty!)
You have no clue how to fix it, so you call in help. (Yes, please call in professionals!)
You call the local guy that everyone recommended on your town page.
The tech comes in.
He takes a few minutes, maybe a half hour or so to determine the issue.
Tells you itโs an easy fix.
The guy goes out to his truck and finds the part he needs, repairs the issue, and is out within 1-2 hours.
He sends you the billโฆ $362.
You look up the part.
It sells on Amazon for $24.
So why are you being charged $362???
It seems like a lot.
Heโs being sneaky and keeping details from you.
As owners,
We'll tell you what he wonโt.
Truth is, he probably came to your house on an emergency call when he was in the middle of overseeing a project he had four towns over. He had to burn the gas money to get to you as soon as possible to help you out. (Yeah heโs a sucker for local peeps)
He doesnโt want you to know how much he has to pay in workers compensation and liability just to step foot in your home.
He doesnโt want to tell you about the cost of overhead, including his office workers (Thatโs me!)
He doesnโt want to tell you about his vehicle insurance, about the money heโs put in to schooling and training, about the thousands of hours it took him to gain a license, about the fees he pays annually to keep up his accreditation.
He wonโt tell you that you canโt do this on your own without compromising your safety.
But also.
He doesnโt want you to know that he goes home every night and worries about the elderly woman, the single mom, the terminally ill customer whose work he comped because he couldnโt stand seeing them go without.
He doesnโt tell you that he lays in bed sleepless, hoping and praying that heโs charging enough to keep his business afloat.
To provide for his family all the while charging a fair price for his work.
Noโฆ Your guy is not being completely honest.
But if he was, we're pretty sure youโd find it a lot easier to fork over the money to a good, honest man just trying to make a living.
So the next time something stops working in your house and you call in a small business professional, take a minute to appreciate the sneaky secrets heโs not willing to share.
Because if you knew the truth,
We're pretty sure youโd understand the true value of having a guy like him to count on. โฅ๏ธ
