05/29/2026
Introducing the new Solmade ☀️ What started as a refresh earlier this year evolved into a full rebrand, and I’m so excited to finally share it with the world.
I’ve always loved the double meaning behind my business name: work made from the soul, and “sol,” which means sun in Spanish. Warmth, optimism, artistry, light. Things that have always shaped both me and my work.
But I never gave my own brand the level of attention I give to my clients. Lots of reasons for that–fear of committing to a style or colors, lack of time, and I just wasn’t ready.
The internal evolution hadn’t happened yet. A rebrand can’t just be aesthetic. It has to reflect who you’ve already become.
Over the last few years, I’ve changed so much as a designer, business owner, and person. And this year I was ready to own the things that make this studio what it is.
So I created a custom wordmark with movement and warmth. I leaned into the sun motif instead of overcomplicating it. I embraced the color yellow (always my favorite, but I was scared to use it in my business), and grounded it in other earthy colors, textures and sun print patterns. And I refined my messaging around something I believe deeply: the best brands aren’t just seen, they’re felt.
This rebrand is a new chapter for Solmade Studio and for me personally. I wanted it to feel like this song sounds: a dandelion in the wind. A little earthy, bright, and free-spirited.
When we were shooting, my photographer said I was leaning into the sun like a wildflower, and that’s when I knew we nailed it.
Thanks for being on this journey with me.
xo, Jennifer
• Photos by
• Business naming by .co
