03/24/2026
Rising Electricity Rates in Arizona Quietly Make Solar More Valuable
or... Why Do Solar Owners Cheer When APS Rates Increase?
(Yep, you read that right.)
When APS announces another rate increase, most Arizona homeowners feel it immediately: frustration, confusion, and higher monthly bills. But one group is reacting very differently: solar owners. Not because they like higher prices, but because they understand something most people don’t:
When electricity gets more expensive, solar becomes more valuable, automatically.
Every rate hike increases the value of the energy their system produces. Their savings grow without changing a thing. In fact, ask most solar owners what they think when rates go up, and you’ll hear the same answer:
“I just wish I had installed more solar.”
That insight is playing out in real time. Rooftop Solar’s fastest-growing segment right now isn’t first-time buyers, it’s returning customers adding more panels and battery storage.
So what do they know that non-solar homeowners don’t? They’ve already experienced rising electricity prices and are doubling down before the next increase hits. It's the confidence of knowing you made good choices. As rates continue climbing, the gap between solar owners and everyone else widens. The question isn’t just what electricity costs today, it’s what it will cost next year… and the year after that.
Read the full breakdown to see how rising APS rates are changing the math on solar and why waiting could cost more.
Learn how APS rate increases impact solar savings, shorten payback periods, and why now is the best time to go solar with battery storage.