09/01/2026
If you run a B2B platform, you've probably noticed more competitors building payments directly into their product instead of sending users elsewhere to pay.
That's embedded finance, and it's becoming pretty standard for marketplaces, SaaS tools, and platforms that manage money between other businesses.
The part that catches people off guard: once you're facilitating payments for your users, you often take on more responsibility for underwriting, risk, and how funds move — not just the software layer.
If you're exploring this for your platform, it helps to understand the payments side before you build too far in. Happy to talk through what that typically looks like.