Sweet Home Marketing

Sweet Home Marketing We help professional services companies consistently publish relevant, SEO-optimized content for their digital channels. Leverage your online presence and drive more traffic to your website, rank better in search, and get more leads.

Operating as usual

Does this surprise anyone else? I definitely thought that Facebook was older than LinkedIn.#socialmedia #socialmediafact...
06/01/2021

Does this surprise anyone else? I definitely thought that Facebook was older than LinkedIn.

#socialmedia #socialmediafacts

Does this surprise anyone else? I definitely thought that Facebook was older than LinkedIn.

#socialmedia #socialmediafacts

--> DM for collab!--> We would LOVE to partner with you!--> Special offer for influencers like you!Raise your hand if yo...
05/27/2021
Instagram Collab Scams [INFLUENCERS BEWARE]

--> DM for collab!
--> We would LOVE to partner with you!
--> Special offer for influencers like you!

Raise your hand if you've received these messages? 🙋‍♀️

They always felt like a scam to me...but I didn't understand the goal. This video answers those questions. Watch it if you're curious. ⬇️

Instagram Collab Scams [INFLUENCERS BEWARE]🎓 Free Pitching To Brands WORKSHOP www.sidewalkerdaily.com/freepitchingtraining🎁 Free Gift For Influencers & Cre...

"Lindsey Wigfield of Sweet Home Marketing advises therapists to focus on a single channel in-depth, using Instagram as a...
05/22/2021
Profi | 5 Essential Marketing Tips for Therapists

"Lindsey Wigfield of Sweet Home Marketing advises therapists to focus on a single channel in-depth, using Instagram as an example:

'For Instagram, post on the newsfeed and use Reels, IGTV, and Stories to amplify the message. The platform algorithms love it when you use all of the functionality that it offers. It shows that you are an active user and they reward you for it by showing your photos and videos to more people.'"

Read more ⬇️

Learn 5 Essential Marketing Tips for Therapists

05/04/2021

Very excited to announce that Sweet Home Marketing has won TWO Communicator Awards for Content Marketing (Article/Advertorial) and Design Features & Copywriting!

This is the first time I applied for an award under my own agency. 🙌

A HUGE "thank you" goes to my trusted designer, Sam Mickley. We're pretty awesome together. Never leave me. 🤣

Thank you to everyone for your support! ❤️️

Help your website generate leads for you by implementing these tips.
04/17/2021
5 Things You Should Do to Optimize Your Website for Conversions | Sweet Home Marketing

Help your website generate leads for you by implementing these tips.

Optimizing your website for conversions means that you are deliberately tracking how website visitors are using your website and what you can do to lead them to the first step to working with you. Your website has the potential to be a sales machine that runs 24/7, 365 days a year without getting ti...

04/14/2021
The Components of SEO

Understanding how search engines work will help you identify where you need help to rank better.

SEO can be broken down into three components:1) Technical2) On-Page3) Off-SiteLike a three-legged stool, each component ...
04/08/2021
The Components of SEO that You Should Know | Sweet Home Marketing

SEO can be broken down into three components:

1) Technical
2) On-Page
3) Off-Site

Like a three-legged stool, each component plays an important role in getting your site to rank. Here are the basics.️ ⬇

There are three components of SEO: technical, on-page, and off-site. Having a basic understanding will help you get better results.

04/07/2021

Forgot to post an update. 🙈

We raised $1,090 for Habitat for Humanity of Frederick County with this fundraiser! Thank you all for attending.

Watch the replay --> https://fb.watch/4JP7cM0ZWE/

04/06/2021

Just went live to discuss evaluating your content in Million Dollar Marketing Strategies - Marketing & SEO for Small Businesses! Join the group to learn how to effectively market your business with social media and content marketing.

Join me LIVE on Tuesday morning as we discuss the lessons ALL brands can learn from the Lady Gaga and Oreo partnership.A...
03/27/2021
Lessons from the Big Brands: The Lady Gaga/Oreo Partnership | Sweet Home Marketing

Join me LIVE on Tuesday morning as we discuss the lessons ALL brands can learn from the Lady Gaga and Oreo partnership.

And I'm giving away a few packages of these limited-edition cookies!

Link to event --> https://fb.me/e/iRoyS6gao

Link to blog post --> https://sweethomemarketing.com/lessons-from-the-big-brands-the-lady-gaga-oreo-partnership/

Oreo partnered with Lady Gaga to bring special edition cookies to stores. The Golden Oreos are pink cookies with green filling, as well as embossed designs that are a tip to the album she released last spring titled, “Chromatica.” In this article, we’ll identify the ways this campaign stood ou...

"Generate more business" is not a good goal. Get more specific and identify how you're going to measure if you're on the...
03/18/2021
7 Realistic Goals for Small Business Social Media Marketing | Sweet Home Marketing

"Generate more business" is not a good goal. Get more specific and identify how you're going to measure if you're on the right track.

FREE TRAINING: I'm going LIVE in our Facebook group on Tuesday to chat about setting realistic social media marketing goals! Join the group here: https://www.facebook.com/groups/milliondollarmarketingstrategies

This list of goals for small business social media marketing success will help you identify a specific and measurable objective.

[Free] Training Tuesday! Join our Facebook Group, Million Dollar Marketing Strategies - Marketing & SEO for Small Busine...
03/13/2021

[Free] Training Tuesday! Join our Facebook Group, Million Dollar Marketing Strategies - Marketing & SEO for Small Businesses to take advantage of this event.

[Free] Training Tuesday! Join our Facebook Group, Million Dollar Marketing Strategies - Marketing & SEO for Small Businesses to take advantage of this event.

03/12/2021

Reminder! Happening today at noon.

I'll start. "Your intuition is your biggest asset. Pay attention to it and develop it as much as you can."The person who...
03/02/2021

I'll start. "Your intuition is your biggest asset. Pay attention to it and develop it as much as you can."

The person who said this to me was someone I worked with over 15 years ago. I admired her intuition - she could tell when someone was going to turn in their resignation weeks before they did.

She could tell if a potential client was saying "yes, I'm interested" but was really saying "no, stop asking."

It was amazing to me. Since then, I've worked hard to develop this skill, and years later, I have a pretty good "gut instinct" about decisions.

Tell me your story.

I'll start. "Your intuition is your biggest asset. Pay attention to it and develop it as much as you can."

The person who said this to me was someone I worked with over 15 years ago. I admired her intuition - she could tell when someone was going to turn in their resignation weeks before they did.

She could tell if a potential client was saying "yes, I'm interested" but was really saying "no, stop asking."

It was amazing to me. Since then, I've worked hard to develop this skill, and years later, I have a pretty good "gut instinct" about decisions.

Tell me your story.

We often hear how important it is to repurpose content, but these tips usually focus on how it allows you to post more s...
02/25/2021
What You Need to Know About Repurposing Content - Sweet Home Marketing

We often hear how important it is to repurpose content, but these tips usually focus on how it allows you to post more stuff on social media. :: eye roll ::

Here are a few reasons to repurpose:

1. Your business reaches more people.
2. Your social media content is unique.
3. Your message is repeated so that your audience remembers it.

It's the most cost-effective way to drive more traffic to your website. Not sure what I'm even talking about? 🤣

Read more. ⬇

Repurposing content is a phrase that is often heard and rarely understood. Learn about why it's important and what it takes to do it well.

"We have always relied on building loyalty with people, and we can no longer rely on that technique. Now we must build l...
02/24/2021

"We have always relied on building loyalty with people, and we can no longer rely on that technique. Now we must build loyalty with information." - Jay Baer

What does he mean by that?

✔️ You need to be FOUND when people are searching for something related to your product/service.

✔️ You need to be SEEN when your customers are on social media.

✔️ We need to answer questions that our customers didn't know they had.

That's the new way to win the hearts, minds, and wallets of our customers.

What do you think? Is "brand loyalty" dead?

"We have always relied on building loyalty with people, and we can no longer rely on that technique. Now we must build loyalty with information." - Jay Baer

What does he mean by that?

✔️ You need to be FOUND when people are searching for something related to your product/service.

✔️ You need to be SEEN when your customers are on social media.

✔️ We need to answer questions that our customers didn't know they had.

That's the new way to win the hearts, minds, and wallets of our customers.

What do you think? Is "brand loyalty" dead?

Top Reasons People Follow Brands:✔ Recommendations from family or friends. ✔ Supporting family or friends. (Hi all! Love...
02/13/2021

Top Reasons People Follow Brands:

✔ Recommendations from family or friends.
✔ Supporting family or friends. (Hi all! Love you!)
✔ Learn about new products or services.
✔ Stay up to date on company news.
✔ Promotions, discounts, or freebies.
✔ To be entertained.
✔ To be educated.
✔ To be inspired.

You don't have to do ALL of these things to grow a following. Maybe educational posts feel like a better fit for your brand. Experiment and see what works best for you.

For more tips: https://sweethomemarketing.com/reasons-people-follow-brands-on-social-media/

Top Reasons People Follow Brands:

✔ Recommendations from family or friends.
✔ Supporting family or friends. (Hi all! Love you!)
✔ Learn about new products or services.
✔ Stay up to date on company news.
✔ Promotions, discounts, or freebies.
✔ To be entertained.
✔ To be educated.
✔ To be inspired.

You don't have to do ALL of these things to grow a following. Maybe educational posts feel like a better fit for your brand. Experiment and see what works best for you.

For more tips: https://sweethomemarketing.com/reasons-people-follow-brands-on-social-media/

01/26/2021
About Sweet Home Marketing w/Lindsey

Remember that time when I forgot to smile while recording an explainer video? 🙈

It was a long day of smiling because I tried to get my photoshoot and videos done the same day. (Bad idea.) By the time we got to the videos, I was exhausted.

✍ Remember to take breaks and smile often.

We all make mistakes while doing something new but you learn, improve, & repeat. 😁

01/22/2021

Playing around with animation today. When was the last time you created something just for fun?

More traffic to your website = More likely someone will buy from you
01/19/2021
Drive More Traffic to Your Website Using One of These Tactics - Sweet Home Marketing

More traffic to your website = More likely someone will buy from you

Your site is live and ready for visitors. Now you want to figure out how to generate traffic to your website. How can you ensure that you generate high-quality, consistent traffic? Search engine optimization (SEO) is usually the first approach taken by new site owners but it can take six months or m...

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Comments

I have a question about hashtags. I use them all the time, but lately I've seen below some posts the word "BROWSE", which, when you click on it you will find other posts about that particular hashtag. But where do I get that button? I don't see anywhere online how to add this "BROWSE" button to my posts.