Paragon Solutions

Paragon Solutions Paragon specializes in convenience retail & travel center design, helping brands create spaces that drive performance and customer satisfaction.

With 40+ years of experience and award-winning results, we deliver strategy-led solutions.

The biggest opportunity in your store might already be there.At Rusty Lantern Market, rethinking the coffee program, bra...
05/28/2026

The biggest opportunity in your store might already be there.

At Rusty Lantern Market, rethinking the coffee program, brand direction, space, presentation, and experience led to a 77% increase in sales. Same category. Different approach.

Three shifts made the difference. Swipe to see what changed and why it worked.

Then ask yourself what your coffee program is actually communicating right now.

Swipe to see the three shifts that made it work.

05/26/2026

“Our goal was to open up that kitchen, separate it from the transaction area, and really bring the food elements to life.”

That’s how Robert Tracy, Executive Vice President at RH Foster, describes the thinking behind the Freshies 2.0 renovation.

This wasn’t just a refresh. It was a rethink of how the store functions at every level — from kitchen flow and employee movement to customer engagement and brand experience.

Gen 1 had limitations in layout and food performance. Gen 2 addressed the operational strategy behind the space, creating a stronger connection between design, brand, and customer behavior.

Watch Robert walk through what changed and why it mattered.

Spring is when people naturally reset their spaces, clear out what isn't working, and make room for what's next. The sam...
05/21/2026

Spring is when people naturally reset their spaces, clear out what isn't working, and make room for what's next.

The same thinking applies in-store.

Cluttered counters, outdated signage, worn fixtures, and inefficient layouts build up quietly over time. They create friction in the customer experience without always being obvious.

This is a good moment to step back.
Revisit your merchandising. Refine your flow. Refresh key areas like coffee, grab-and-go, and high-traffic zones.

Small, intentional updates can make a store easier to shop and more aligned with what you're actually offering.

A real reset isn't just about how your store looks. It's about how it performs.

Really great to see several Paragon projects recognized in this year's Convenience Store News Outstanding Independents A...
05/19/2026

Really great to see several Paragon projects recognized in this year's Convenience Store News Outstanding Independents Awards.

These are the kinds of operators who are investing in their stores, their teams, and the experience they deliver every day, and it shows.

Grateful to be part of the work behind it.

05/18/2026

Partnership played a key role in bringing this renovation and new, refined prototype to life.

The focus was on defining each category, strengthening the brand, and creating a more cohesive in-store experience.

We asked Freshies Executive Vice President, Robert Tracy, to share his perspective on working with Paragon.

Why do customers choose one convenience store over another, even when the products are nearly identical?Customers reinfo...
05/14/2026

Why do customers choose one convenience store over another, even when the products are nearly identical?

Customers reinforced that the full experience is what sets Rusty Lantern Market apart. They are consistently highlight the branding, atmosphere, comfort, and intentional design as reasons they return over other convenience options across New England.

When the environment supports what you’re selling, customers feel it.

That’s what stronger branding and customer experience can look like in your store.

Consistent brand presentation can increase revenue by 23%.That comes from a Lucidpress (now Marq) study with Demand Metr...
05/12/2026

Consistent brand presentation can increase revenue by 23%.

That comes from a Lucidpress (now Marq) study with Demand Metric, with later research pushing that number even higher.

In-store, that shows up in how clearly the experience communicates.

When branding, layout, and presentation are aligned, customers understand the value faster, trust what they’re buying, and come back more often.
We’ve seen it play out firsthand.

After refining the coffee experience at Rusty Lantern Market, the store saw a 77% increase in coffee sales.
This is what stronger store design actually drives.

When good isn't good enough.Freshies 2.0 in Bangor didn't need a rescue. It needed elevation. A food program that was al...
05/11/2026

When good isn't good enough.

Freshies 2.0 in Bangor didn't need a rescue. It needed elevation. A food program that was already working, reframed around brand, space, and intentional presentation.

That's a different design challenge. Not fixing what's broken. Elevating what's solid into something customers choose on purpose and come back for specifically.

Sweet Treats Bakery. Frankly Fresh Hot Dogs. Hot & Fresh Pizza. Every category named, branded, and given its own identity and space. Supplier visuals replaced with ownable Freshies brand expressions at every touchpoint.

The brand now leads. Every category has an identity. The food program finally gets the presentation it deserves.

Freshies 2.0 is open in Bangor. That's the work. That's the result.

Great work comes from the people behind it.Our team of designers and strategists is focused on the details that turn eve...
05/07/2026

Great work comes from the people behind it.

Our team of designers and strategists is focused on the details that turn everyday spaces into something customers remember, shaping environments that support how stores operate and grow.

We care about the work, the process, and getting it right.

Two stores. Same product. Same price. Very different outcomes.��The difference isn’t just what’s on the shelf. It’s what...
05/06/2026

Two stores. Same product. Same price. Very different outcomes.��

The difference isn’t just what’s on the shelf. It’s what the store is communicating before a customer ever picks something up.��

Branding, layout, lighting, and presentation all shape how customers perceive value, quality, and trust.��

When the environment supports what you’re selling, customers feel it. They trust it. And they come back for it.��

We broke down how store experience impacts customer behavior, brand perception, and long-term performance.

Here’s our full take: https://www.paragon4design.com/the-store-is-the-message/

Address

201 Main Street, Ste 1150
Fort Worth, TX
76102

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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