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Canopy Services Canopy Services is a fast-growing collective of world-class residential roofing and gutter businesses.

Get nine roofing teams talking shop, and you'll hear plenty of different ways to get things done.And there's a lot we ca...
10/15/2026

Get nine roofing teams talking shop, and you'll hear plenty of different ways to get things done.

And there's a lot we can learn from that...

Our businesses have spent years building their reputations, developing their people, and figuring out what works in their markets.

As we've grown, our teams have worked hard to establish common reporting, making it easier to compare performance and share ideas across the business.

We want to learn from each other while giving our local teams the freedom to keep doing what they do best.

Our CEO, Tim Russell, recently spoke with Tanja Kern at Roofing Contractor about our ServiceTitan rollout, what we've learned along the way, and how we're bringing nine different businesses together.

Check out the full interview here: https://bit.ly/4BasFYO 👈

09/29/2026

Roofing companies spend a lot of time figuring out what to share online.

Meanwhile, crews are doing some of the most naturally visual work you could ask for.

Tear-offs. Inspections. Repairs. Problem-solving. All the work that goes into doing the job right.

Sometimes the best marketing is simply showing people what the work actually looks like.

Most homeowners replace a roof only once or twice in their lifetime.

They don’t see what your team sees every day.

Show them.

09/21/2026

Different companies. Similar results.

C&C Family Roofing & Siding + 𝘽𝙚𝙖𝙡𝙞𝙣𝙜 𝙍𝙤𝙤𝙛𝙞𝙣𝙜 & 𝙀𝙭𝙩𝙚𝙧𝙞𝙤𝙧𝙨, 𝙄𝙣𝙘

A 20-year roof and a 50-year roof shouldn’t be sold the same way.The roofing material is only part of it. Ventilation, i...
09/10/2026

A 20-year roof and a 50-year roof shouldn’t be sold the same way.

The roofing material is only part of it. Ventilation, installation, climate, maintenance, and the rest of the roofing system all affect how long that roof actually performs.

For roofing companies, the opportunity is in how well your team can explain those differences.

Because when a homeowner understands why one option costs more, what they’re getting for it, and what they can realistically expect from the roof, price becomes easier to put into context.

That starts with salespeople who know more than the product name on the sample board.

They know how to explain the system behind it.

Some jobs make it pretty easy to see what “hard work” looks like.Roofing is one of them.This Labor Day, we’re thinking a...
09/07/2026

Some jobs make it pretty easy to see what “hard work” looks like.

Roofing is one of them.

This Labor Day, we’re thinking about the crews, technicians, production teams, salespeople, drivers, and everyone else who keeps this industry going.

The work is hard... and the people doing it deserve a great deal of respect!

Does financing come up before the estimate, with the estimate, or after the homeowner sees the number and goes quiet?A h...
09/01/2026

Does financing come up before the estimate, with the estimate, or after the homeowner sees the number and goes quiet?

A homeowner can completely understand why they need the roof and still have to figure out how a five-figure project fits into the rest of their life.

And if financing only comes up after they see the price, it can start to feel like a last-minute save.

Payment options work better when they’re just part of the project conversation...

Scope. Timeline. Warranty. Payment.

No awkward pivot. No pressure.

Are you training your salespeople to bring up financing early, or waiting until the homeowner asks?

We’re excited to welcome Ash Shah to Canopy as our new Chief Marketing Officer. 👋Ash has spent more than 20 years buildi...
08/24/2026

We’re excited to welcome Ash Shah to Canopy as our new Chief Marketing Officer. 👋

Ash has spent more than 20 years building marketing teams and helping brands grow.

But what stood out to us was his understanding that growth shouldn’t come at the expense of what made a local brand worth knowing in the first place.

Ash will lead marketing across all of Canopy’s brands, working with our teams to strengthen how we reach customers and grow in each market.

There’s a lot ahead, and we’re glad to have Ash on the team!

Water has a funny way of turning one small miss into three different customer complaints.A drainage issue at the rooflin...
08/20/2026

Water has a funny way of turning one small miss into three different customer complaints.

A drainage issue at the roofline can eventually look like damaged siding.

Or water pooling where it shouldn’t.

And by the time the homeowner notices the damage, the source of the problem may be somewhere else entirely.

That’s why the little details during inspection and installation matter so much.

The best callback is the one your team catches before the truck ever leaves the job.

AI will never replace the look of what's actually happening out in the field. So this year, we’ve been spending a lot mo...
08/12/2026

AI will never replace the look of what's actually happening out in the field.

So this year, we’ve been spending a lot more time out there ourselves.

A lot of miles. A lot of roofs. And a much better look at the people behind our brands.

Throughout 2026, we've been traveling to Canopy companies across the country to build a new library of photography, drone footage, and video that brings the people, job sites, and personality of each brand into focus.

We want better ways to show what makes each company worth knowing.

As we head into the rest of 2026 and beyond, you'll start seeing more of this work across websites, socials, recruiting, ads, and the other places our brands tell their stories.

The goal is pretty simple: show the brands as they actually are.

Some recognition feels especially meaningful because you know how much work it took to get there. In 2026, we get to cel...
08/06/2026

Some recognition feels especially meaningful because you know how much work it took to get there.

In 2026, we get to celebrate that twice.

Batterbee Roofing ranked #74 and Adam Vaillancourt Roofing & Gutters ranked #77 on Roofing Contractor’s 2026 Top 100 list.

Both teams have built companies with real roots, strong reputations and people who care deeply about doing right by their customers.

We're proud to see their work recognized on a national stage.

Congratulations to both teams!

Address

Coral Gables, FL

Telephone

+14407663464

Website

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