05/28/2026
When Doug Davidson, a Auburn University McWhorter School of Building Science graduate, founded New South in 1990, he built the company on a commitment to quality, integrity, and relationships. His philosophy was simple: do what you say you’re going to do, when you say you’re going to do it, and do it right the first time. From day one, this approach shaped New South and continues to define how we operate today. New South is proud to have 14 Auburn alumni across our organization who help carry forward the culture Doug created.
Written for Auburn University College of Architecture, Design, and Construction. When Doug Davidson ’84 founded New South Construction in 1990, he had a clear philosophy: do what you say you’re going to do, when you said you’d do it and do it right the first time. That commitment to integrity ...