08/04/2026
Meet Our New General Manager, Matthew Reedy
When I joined The Mad Hatter in 2006 as a service technician, I never imagined the journey that lay ahead. I was simply excited for the opportunity to work in an industry that had always fascinated me. From day one, my goal was simple: treat every customer with the same care, honesty, and respect that I would expect from a service company working in my own home.
As I grew as a technician, I made it a priority to never stop learning. I spent countless hours reading manuals, attending training, earning certifications, and asking questions. Some of my coworkers would laugh and ask, "Why are you reading that manual?" My answer was always the same—I wanted to understand everything I worked on so I could better serve our customers and support my team. Looking back, they may have been right... I probably did take it a little too far! But that passion for learning has shaped who I am today.
One of the greatest blessings throughout my career has been the incredible team I've had the privilege to work alongside. I have always been surrounded by talented people who challenged me, supported me, and shared the same commitment to doing things the right way. Their dedication has made me better every step of the way.
As my career progressed, I was honored when our founder and owner, Kevin Sparks, entrusted me with the role of Technical Director. It was an opportunity I embraced wholeheartedly. I focused on building training programs, coordinating industry certifications, organizing manufacturer education, and helping our technicians continue to grow. Even while serving in that role, I remained active in the field because staying connected with our customers and technicians has always been important to me.
Today marks another exciting chapter. As Kevin begins his well-earned retirement and our outstanding corporate partner, Endura, helps lead The Mad Hatter into its next generation, I am incredibly honored and humbled to step into the role of General Manager.
The Mad Hatter has given me more than just a career—it has given me purpose, lifelong friendships, and opportunities I never could have imagined. I am grateful for every person who has been part of this journey and for the trust that has been placed in me.
I would also like to thank my family. Throughout the years, they have supported me through long days, late nights, weekend calls, and the many hours I've dedicated to this company. Their encouragement, patience, and unwavering belief in me have made this journey possible. Thank you for understanding the commitment I've made to a company that has blessed our family with so many opportunities. I could not have done this without your love and support.
To our customers, thank you for allowing us into your homes and for your continued confidence in our team. To my coworkers, thank you for your dedication and for making The Mad Hatter what it is today. And to Endura, thank you for believing in me and trusting me with this opportunity.
I look forward to building on the strong foundation that has made The Mad Hatter successful for so many years while continuing to provide the exceptional service, expertise, and customer experience that our community has come to expect.
Here's to the future – I can't wait to see what we accomplish together!
