20/04/2026
โ3. As a Registered and Licensed Architect , I am bound by the Architectโs National Code of Ethical Conduct (UAP Doc. 200). Our code strictly prohibits us from taking part in paid advertisements. This isn't just a "house rule"โitโs a legal and ethical safeguard designed to protect the public and the integrity of the profession.โ
Ever since I started posting last year, Iโve been incredibly thankful for the response to our content. Itโs been rewarding to see people engage with architecture in a way that feels approachable and real.
Naturally, that attention has also caught the eye of brands. In todayโs world, KOLs (Key Opinion Leaders) and influencer marketing are the normโbrands want to partner with creators to build reach and trust. Iโd be lying if I said it wasn't tempting, especially when the offers reach well into the 5 and 6-digit range.
However, Iโve had to make a definitive choice:
I donโt do endorsements.
At the end of the day, I am an Architect, not an influencer. While the "Influencer" role is about lifestyle and promotion, the "Architect" role is about responsibility and protection.
Here are the 3 things that stop me from endorsing construction materials:
1. When you hire an Architect, you are not just paying for drawings; you are paying for unbiased professional judgment. If I accept money from a supplier, my loyalty may be divided. By staying neutral, I ensure my choices are dictated solely by your best interest, never by a brandโs payroll.
2. Building science isn't "one size fits all." A material that works for a project in the province might be the wrong choice for a project in the city. To remain an expert, I must stay free to specify what the site and the structure actually need, rather than what a contract tells me to promote.
3. As a Registered and Licensed Architect , I am bound by the Architectโs National Code of Ethical Conduct (UAP Doc. 200). Our code strictly prohibits us from taking part in paid advertisements. This isn't just a "house rule"โitโs a legal and ethical safeguard designed to protect the public and the integrity of the profession.
You wouldnโt want your Doctor to prescribe a medicine just because the drug company paid them to. You want the medicine that actually cures you. Architecture is the sameโwe prescribe the materials that makes the most sense for your project.
Integrity is the most important thing we build. Iโd rather have your trust than a sponsorโs check.