21/07/2026
He uri nō ngā tāngata 💚
Peter Prime • Te Taitokerau Representative
Ruia Te Pākerekere Kahikatea | FOMA Māori Leadership Programme
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Peter Prime (Ngāti Te Tārawa, Ngāti Hine, Ngāpuhi) is a Māori business leader whose leadership is deeply grounded in whakapapa, whenua, and kaitiakitanga. Raised beneath the shelter of Maunga Motatau and alongside the sacred waters of Kaitoki and Taikirau, Peter carries a strong commitment to protecting the resources and opportunities entrusted to his generation.
For more than a decade, he has led Prime Holdings Ltd, the beef and forestry business established by his grandfather in 1967. Building on the legacy of his father, who spent forty years strengthening the enterprise and securing the future of the whenua, Peter continues to champion the principle: “Me pupuri tonu te whenua, me tiaki ngā wai, me tiaki te whenua mō ngā hunga āpōpō.”
Peter believes strong pākihi Māori are vital to achieving the aspirations of whānau, hapū, and iwi. Alongside his business leadership, he serves a range of community, cultural, sporting, and educational kaupapa throughout Motatau and the wider Ngāti Hine rohe.
We are proud to welcome Peter to Ruia Te Pākerekere, FOMA’s Māori leadership programme designed to recognise, activate, and grow leadership within Aotearoa’s Māori Economy.
See more about the programme at: https://foma.org.nz/ruia-te-pakerekere-kahikatea/