29/04/2026
The truth is that is almost impossible to fully experience, even when you decide to keep walking all day long.
This year, guided by previous experiences and too much time lost waiting in queues, we focused mainly on at Fiera Milano and a selection of showrooms. And yes — there were queues again, especially for the most well-known brands and installations.
In recent years, however, a clear trend has emerged: major brands are increasingly moving away from exhibiting at the fair itself. More emphasis is being placed on exclusive presentations, showroom experiences and one-on-one visits.
Italians have an enormous influence on the furniture industry, and Italian brands still dominate the Milan fair. Many of them share a similar luxury language — refined, elegant and often very safe.
Today, we’re talking about exactly those brands. ✨
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Istina je da teško obići cijeli, čak i kad čovjek odluči neprestano hodati.
Ove godine smo se, poučeni prošlim iskustvima i izgubljenim vremenom u redovima, koncentrirali prvenstveno na na Fiera Milano i odabrane showroome. I da, redova je ponovno bilo, pogotovo za najpoznatije brendove i instalacije.
Ali posljednjih godina vidi se trend da velike kuće sve više ne izlažu na sajmu. Sve se više inzistira na ekskluzivnim prezentacijama, showroom iskustvima i obilascima jedan na jedan.
Talijani imaju ogroman doprinos industriji namještaja, a na milanskom sajmu i dalje dominiraju upravo talijanski brendovi. Mnogi od njih dijele sličan luxury izričaj — profinjen, elegantan, često vrlo siguran.
Danas pričamo upravo o njima. ✨
