08/03/2026
Had a great time interacting with the students at Hyderabad Karnataka Education Society's Poojya Dr. Shivakumar Swamiji School of Architecture (PDSSSA) on being invited to conduct my signature SDB design workshop on the subject of Conceptual Visualisation and exchanging my knowledge and over a decade long experience. Thank you Principal sir, Shri Sanjyot V. Shah and the entire team for this opportunity and a warm welcome.
Know why I started these workshops- 👇
Often, it’s puzzling for most design students about deriving a concept!
Probably that’s the last thing most of us have compiled in our design studios. However, it has to be the other way round. Every creation should have a story to tell ….
In my design practice, concept has been a very strong point; because it has also been my passion. Through this workshop, I’m going to take you through my projects and
share my story behind it.
We are in the times where ideas are our currency. If we are unique in our thoughts
and relevant in our actions, we can definitely create an impact! With the growing design awareness, ‘out of the box’ has become everyone’s demand, whether it is the client or the designer. However, out of the box according to me is the one that stays within the context and yet brings out a sense of its own individuality by contributing in the larger spectrum such that it stays connected to its environment, social grounds and innovation.
I believe in Form follows Fiction! A tree could be blue in color!
What I want to arrive is that; conceptual visualization is a healing program! A
program that teaches not to program oneself, not to structure oneself! But to open up to the possibilities of the impossibilities. Only then one can create the imaginary! Only then one can dare to imagine beyond normalization! And only then one can have a vision!
All of this comes from a process, what I call as a concept! This program is thus to
share misconceptions and fears of deriving a concept!
It is a very open and conversational platform wherein I would want the students to observe, share and create their very own!