Bethan Jenkins

Bethan Jenkins Operations & AI Strategist | Director at Root & Scale Consultancy

Nobody sets out to be the person who lets clients down 👀Everyone assumes it’s a character thing. Overpromising, didn’t c...
12/08/2026

Nobody sets out to be the person who lets clients down 👀

Everyone assumes it’s a character thing. Overpromising, didn’t care enough…occasionally true but mostly not.

What actually happens is a little more…boring 😅

You sell something you fully mean to deliver brilliantly, then the tenth client turns up while the ninth is still going, and there’s no process and no capacity model. So it slips, quietly. A reply takes four days instead of one.

The tells show up long before anyone complains:

⇾ Quoting turnarounds you’d need a clear week to hit
⇾ Saying yes while hoping something else falls through
⇾ Feeling relieved when a client goes quiet

I’ve been all three, which is why I put a max number on retainer clients.

It’s not a you problem or a character problem, it’s a design one.

Which is good news, because you can fix a design. 🧭

Nobody sets out to be the person who lets clients down 👀Everyone assumes it’s a character thing. Overpromising, didn’t c...
12/08/2026

Nobody sets out to be the person who lets clients down 👀

Everyone assumes it’s a character thing. Overpromising, didn’t care enough…occasionally true but mostly not.

What actually happens is a little more…boring 😅

You sell something you fully mean to deliver brilliantly, then the tenth client turns up while the ninth is still going, and there’s no process and no capacity model. So it slips, quietly. A reply takes four days instead of one.

The tells show up long before anyone complains:

⇾ Quoting turnarounds you’d need a clear week to hit
⇾ Saying yes while hoping something else falls through
⇾ Feeling relieved when a client goes quiet

I’ve been all three, which is why I put a max number on retainer clients.

It’s not a you problem or a character problem, it’s a design one.

Which is good news, because you can fix a design. 🧭

Three jobs that quietly shaped everything.Before the businesses, there were three role I didn’t realise at the time were...
23/03/2026

Three jobs that quietly shaped everything.

Before the businesses, there were three role I didn’t realise at the time were building something.

🔴 Comic Relief - the year of Dermot’s 24-hour danceathon. I joined for the campaign and honestly? It might be the most fun I’ve ever had at work. It’s also where I felt for the first time what a team with real purpose looks like from the inside.

🎶 Nordoff Robbins - music industry events, fundraising admin, donor relationships. Not the flashiest role on paper, but where I learned that the people holding it all together are just as important as anyone in the room.

🎭 Wales Millennium Centre - pitching for sponsorship, making the case for partnership, building relationships with some brilliant organisations. In one of the most stunning buildings in Wales. The strategic brain started here.

Three roles. Music, theatre, comedy, and work that actually mattered.

Every single one of them shows up in how I work today ✨

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