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Become part of the agricultural revolution that connects people with the origin of their food.🌱
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02/10/2026

October marks the season for apples, pears, and root vegetables 🍎 🍐 🧅

Eating seasonally encourages regenerative farming practices that work in harmony with the land. It also ensures that produce is harvested at its peak, improving both nutrition quality and the long-term health of the soil 🌱

21/09/2026

Organic doesn’t automatically mean nutritious. That’s where this conversation starts.

For 75 years, the market has paid farmers for two things: volume and looks. Not for what’s actually inside the food. Dan Kittredge, the farmer who coined the term “nutrient density”, has spent nearly twenty years proving that food quality varies wildly, even within the same label, and that soil health is where nutrition begins.

In this episode of What The Field?!, he unpacks why your tongue is a more reliable nutrient sensor than any certification, how our DNA is wired for taste and smell, and how a smartphone spectrometer could let anyone measure the real quality of their food by 2030.

As Kittredge puts it: “Soil health is plant health, is pest and disease resistance, is farm viability, is flavour, is nutrition.” Once you see the whole chain, you can’t unsee it.

Can’t drop a link here, so comment NUTRITION and we’ll send you the full episode by DM.

09/09/2026

It cannot be done.” Farmers have heard it one too many times.

A 10-year experiment in France just put it to the test: nine sites, no pesticides at all, not even the ones organic farming allows. It was not effortless. Yields were sometimes lower, and weeds were the hardest part to manage. But pest damage did not rise, and in several seasons the fields matched or beat conventional ones.

If you want quick access to the full study, comment STUDY and we will send it to you by DM.

Worth sharing with someone who still thinks there is no other way.

01/09/2026

September is the farm’s own back to school. The first mangoes are just coming in, at the same time as the pomegranates, grapes and pears of autumn ripen inland.

Most European mango is grown on Spain’s subtropical coast, one of the few pockets of continental Europe with the right conditions to fruit it. Because it only has to travel within Europe and not across the world, it can stay on the tree until it’s ready to harvest. A mango shipped from another hemisphere is cut green weeks earlier so it survives the journey, then pushed to ripen before it arrives.

Same fruit, two very different moments to pick it. One is still hanging on the tree, maturing while it waits for orders.

27/08/2026

Yesterday we visited the Aguasvivas farm, weeks after the fire that burned through it and destroyed most of its avocado trees.
The contrast is brutal. On one hand, it’s desolating to walk through a landscape that’s been destroyed, scorched, stripped of color and the sound of birds. But on the other hand, it was amazing and moving to catch the farmer’s small moments of joy.
Watching him light up at spotting a lizard, pointing out the tiny green shoots pushing through burnt wood, or hearing him talk about the new challenges ahead, it gives you goosebumps.
There’s so much to learn from this attitude and the superhuman effort of the farmer, his family, the workers and volunteers. In just 8 or 10 days they’ve managed to replace all the hoses and irrigation heads across their 18 hectares. It’s monumental work against the clock to get water to the trees and save as much as possible; work that would normally take a month and a half, which they’ve pulled off while battling the heat and the threat of fire.
It was a walk of deeply contradictory feelings, but profoundly comforting and inspiring. A beautiful lesson in how to face tragedy, or any hard situation, with determination, positivity and teamwork. The famous resilience. Looking the problem in the eye, not breaking down, and starting again.
I’m attaching photos from the visit, a direct hello from him with a lot of warmth and gratitude, and a few videos where you can experience those small moments of joy with them.
There’s life! 🌞

24/08/2026

Don’t let the spines intimidate you! 🌵✨ Prickly pears (or higos chumbos) are sweet, refreshing, and surprisingly easy to prepare once you know the trick.

Chill the pulp in the fridge before eating, drop it into a blender for fresh juice, or mix it into a summer cocktail. 🍹

18/08/2026

My name is Miguel Santos. Since I was a child I have always been passionate about the countryside; I grew up in a small village in the north of Granada. I loved to ride the tractor with my father, go to the vegetable garden to have cherries after school and take the goats out to graze with my neighbour Pedro.

Young people have always been told that agriculture is not worth pursuing and that it has no future, that we should turn our attention to something else. With that idea in mind, I ended up studying Computer Engineering and working in the city as a programmer. I earned a good salary, I was in a great company but I missed the sun and rural life.

5 years ago I decided to go back to the village and pursue what makes me happy.

We work with two people on the farm throughout the year to take care of all the details and achieve the best possible quality. At harvest time, three more join us to help with packaging.

In my day to day in the field, I review and adjust the drip irrigation system, and I monitor the health of the plants to prevent pests and disease, all while taking care of the soil with regenerative techniques.

13/08/2026

🔥 Summer 2026: The climate crisis isn’t a distant warning anymore, it’s happening in our fields right now.
From record-breaking heatwaves and wildfires sweeping across Europe to severe crop losses (up to -50% in carrots, -60% in hops), the impact on agriculture is undeniable.
🚨 But the real concern? How governments react to the crisis.
Faced with failing harvests, the temptation grows to trigger Article 53, an emergency clause that allows the temporary re-authorization of pesticides normally banned due to their toxicity.
Instead of accelerating the shift toward resilient, sustainable farming practices, crisis management too often defaults to pouring chemicals back into soils that are already exhausted.

The fires will eventually be put out, but the fight for a regenerative, transparent, and fair food system continues every single day.

06/08/2026

Why does supermarket fruit look picture-perfect, but often lack real flavor? 🥭✨

The difference comes down to the supply chain model:

🚚 Traditional Industrial Model:
Harvested early so it survives weeks of transport
Held in cold storage to force-ripen away from the tree
Coated in waxes & fungicides to extend shelf-life
Selected strictly for uniform size, not taste

🌱 Direct-from-Farmer Model:
Ripens naturally on the tree for peak flavor & nutrition
Harvested on demand only when ready
Zero post-harvest chemical treatments
Real, natural variation, because nature isn’t factory-made

By cutting out unnecessary middlemen, direct sales reconnect us with real food the way it’s meant to be enjoyed.

Address

London

Telephone

+442033184317

Website

http://www.crowdfarming.com/, https://www.crowdfarming.com/en/what-the-field/research/soil-regeneration-profitability-re

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Avery Associates
291 Mitcham Road