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23/04/2026

Our New York Tote is having a bit of a moment 🗽 after being featured on the in 🇺🇸 this week! Now we’re now down to the last few in this batch!

And honestly, we get why.

Iconic landmarks, pre-designed and ready to stitch.
So even if you’ve never embroidered before, you can create something that feels personal.

Embroidery is having a comeback, but not in the old way.
It’s less about perfection, more about making something meaningful (and actually usable).

Also… we’ve just launched London 🇬🇧

If New York’s been on your list, this might be your last chance for a while.

11/03/2026

Definitely missed IWD as… I’ve been a little busy with our new arrival! 👶

But I still wanted to share the brilliant women I work with who inspire, help & motivate me everyday 💕

Proud to be (unintentionally) fully run by females, who get sh*t done, keep this business running & support me. So grateful to them, especially during this time of maternity ‘distance’ (calling it ‘leave’ is probably unrealistic 😅)… and have allowed me much more time snuggling than working on my laptop 🙏🏼

I also love to put a face to a name- so thought you may like to see them too 💕

04/03/2026

Mother’s Day is just around the corner, so we’ve gathered our top picks to help you find something truly special.

From stitched florals to thoughtful keepsakes, these are gifts designed to be used, enjoyed, and treasured long after the day itself.

Whether she loves to travel, garden, create, or simply unwind with a good drink, there’s a piece here that feels personal to her.

A thoughtful twist on traditional flowers, and a gift she can make her own.

Tap to explore our Mother’s Day gift guide 💐

02/03/2026

This time of year always makes us crave the same things. More light. More colour. More joy in the everyday.

That’s exactly what this collection was made for. To bring a little piece of spring into your home, brighten up your table, and make ordinary moments feel special again.

Each kit is relaxing, achievable, and designed to be used every day. Whether you’re stitching for yourself or gifting someone you love, it’s a small creative moment that lasts.

A beautiful way to welcome spring, and a thoughtful Mother’s Day gift all in one.

Tap to explore the ✨ NEW ✨ Flower Collection 💕

25/02/2026

The hand-knitted booties 🥹

Not sure whether it’s the nesting instinct kicking in or just the time of year, but I’ve had the biggest urge to Spring clean and sort EVERYTHING these last few weeks.

Getting there… And my new favourite way to keep the clutter under control is ‘The basket method’ (as seen by ).

It’s honestly been a game changer, and really helping the mess overwhelm - so do check out especially if you have young kids!

I’ve stocked up in all different sizes of basket from and I’m officially converted 🤍

But will I finish the studio sorting before baby arrives?! 👀

11/02/2026

Fancy a hot date with yourself? 💌

Book the trip. Start the project. Buy the flowers.

Spend love on yourself this Valentine’s 💕

15/01/2026

Some news I’ve been holding in… literally! 🤍

15/12/2025

🎄 Deadlines for Christmas Delivery 🎄

If Christmas shopping is still on your to-do list, we’ve got you 🤍

Totally understand the need to shop last minute - I still haven’t even really started on my list to be honest!!
But don’t worry - there’s still time to order here and have your gifts arrive in time for the big day (and with FREE delivery when you spend £40, if you order before Wednesday)

If you do shop with us, thank you for supporting a small female founded business 💕

Address

Regent Street
London
W1B 5AH

Website

http://www.chasingthreads.com/

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Avery Associates
291 Mitcham Road