16/10/2026
In this round, we dig into what drives the choices we make, both in the products we build and in how we run our respective brands. We get into why certain concepts make it past ideation and others die on the vine.
Hang out with us as we talk through the bike-specific inspirations that shape our work, alongside the seemingly unrelated industries (architecture, fashion, and even natural wines) that keep sparking new ideas and motivation.