As China becomes the pivot of the global economy in the digital age, the people who navigate its unique landscape most effectively will be those who profit most and most quickly. Dao’s community, resources and tools are created to guide you through that landscape step by step. The site will launch on December 3rd and we want to invite brand marketers to the launch event which will focus on our ind
ustry partners Sina Weibo. Dao was created to help marketers and brands demystify Chinese digital marketing. Through publishing unique strategies and best practices as a result of in-house research whilst stimulating discussion around the industry. It serves to encourage the community to share and engage – with the goal of raising the bar on Chinese digital industry as a whole. Our technology arm continuously builds and fine tunes tools that help marketers monitor and extract actionable insights from the vast amount of unstructured data available on the Chinese Web. In short, the Dao community facilitates a forum through which the digital community can find and pool knowledge/best practice to support implementation/supervision of Chinese digital marketing strategies. Our technology arm continuously builds and fine tune tools that help marketers monitor and extract actionable insights from the vast amount of unstructured data available on the Chinese Web.
