16/10/2026
Ibby Abdi founded IBY, Inspired By You, in 2021. A Cardiff-born Somali who grew up in the south of the city, he wanted a streetwear brand that represented where he came from.
In our October issue he writes about the November 2023 collaboration with Cardiff City Football Club and New Balance, which saw people queue through the city, and about the less glamorous side of running an independent label.
Read "IBY: made in Cardiff, inspired by you" in the October issue of Cardiff Life, guest edited by Gavin Porter for Black History Month. Pick up a copy now.
📷 courtesy of IBY
Cover: Saudade by Unify Creative and Ophelia Dos Santos
Read the October issue: https://issuu.com/cardifflife.wales/docs/cardiff_life_magazine_issue_306