Counterline

Counterline Counterline is the market leader for the design and manufacture of bespoke foodservice counters and displays.

With a national and international presence, we are the go-to name for outstanding quality products and design solutions.

21/08/2026

We celebrated a significant work anniversary this Summer 🎉

🌟 David Whitter joined us 20 YEARS ago, in June 2006!

Thanks for the hard work and loyalty Dave. Here's to you 🤝

19/08/2026

❄️ A good chilled display does more than keep products cold. In busy food-to-go environments, the right commercial display fridges can influence what customers notice, what they pick up, and ultimately what they buy.

💡 That’s why retailers, cafés, and workplace dining spaces are paying much closer attention to how refrigerated displays are designed. Visibility, accessibility, lighting, and layout all play a part in driving sales.

💷 Some displays encourage quick grab-and-go purchases. Others help showcase premium products or increase dwell time in front of the cabinet. The key is choosing a fridge that suits both your products and the way customers move through the space.

Learn more: https://counterline.co.uk/top-commercial-display-fridges-for-increasing-sales/

10/08/2026

Today’s foodservice operators need equipment that can adapt alongside changing customer demand, staffing levels and trading patterns. That’s where a retractable glass display offers a real advantage.

Unlike traditional serve-over or self-service counters, a retractable glass display allows operators to switch between both service styles using a single unit. It’s an innovative approach that helps businesses make better use of space, improve efficiency and respond quickly throughout the day.

Learn more about the benefits of retractable glass displays: https://counterline.co.uk/how-a-retractable-glass-display-can-transform-modern-foodservice/

05/08/2026

We've had some significant work anniversaries over the last few months...

10 Years
⭐ Christopher Barnett
⭐ Callum Greenhalgh
⭐ Krzysztof Sliwa
⭐ Karen Fletcher
⭐ Lewis McVeigh

5 Years
⭐ Lee Santangeli

One especially committed colleague celebrated 20 years service! More on them in a separate post.

We were proud to host our inaugural Charity Golf Day at Childwall Golf Club on Thursday 21st May, welcoming customers, s...
15/06/2026

We were proud to host our inaugural Charity Golf Day at Childwall Golf Club on Thursday 21st May, welcoming customers, suppliers, industry partners, colleagues and friends for a memorable day of golf, networking and fundraising in support of Alder Hey Children’s Charity.

The day featured a Texas Scramble competition, on-course challenges, networking opportunities and fundraising activities, all underpinned by the generosity and support of those who attended.

Special thanks to the sponsors whose generosity helped make the event possible:

Triline Contracts Ltd
Cooper8 Ltd
Harrison Carr
Dock
Uncle D's
MCL Refrigeration
Showmaster
NWCE Foodservice Equipment
LED Electrical Ltd - Electrical Wholesalers
Stone Connection
LR Parts
Under Control Instruments Ltd
Munch Buggy

Read more about the day and browse our photo gallery for shots of your team and colleagues: https://counterline.co.uk/counterline-brings-industry-together-for-inaugural-charity-golf-day-supporting-alder-hey-childrens-charity/

04/06/2026

A chilled cabinet is one of the most important pieces of equipment in any modern foodservice environment. But not all chilled cabinets are the same — and choosing the right one can make a big difference to both performance and presentation.

A chilled cabinet is a refrigerated display unit designed to keep food at safe temperatures (typically between 0°C and 5°C) while allowing customers to clearly see and access products.

They are commonly used for:
🥪 Sandwiches and wraps
🥤 Drinks and bottled products
🍰 Desserts and grab-and-go items

Modern chilled cabinets, like those manufactured by Counterline, are designed to combine reliable refrigeration with strong product visibility, helping to increase sales while maintaining food safety.

Learn more: https://counterline.co.uk/what-is-a-chilled-cabinet-uses-benefits-and-how-choosing-the-right-one/

28/05/2026

We're proud to be celebrating a 20 YEAR WORK ANNIVERSARY at Counterline 🎉

🌟Peter Worthington joined us in May 2006! 🌟

"Dear Peter, Happy work anniversary and thank you for 20 great years of service, you have been a cornerstone of the Machine Line team, you've mentored countless colleagues and helped build the team up to the success it is today. Thank you for your commitment, positive energy and sharing your knowledge, your expertise is irreplaceable. Congratulations on this 20 year milestone."

How you've put up with me for so long is nothing short of a miracle.

Thanks for all your hard work and loyalty over the years Peter. 🤝

Plenty of great shots out on the course this afternoon ⛳🏌️‍♂️Brilliant to see everyone enjoying the day so far!
21/05/2026

Plenty of great shots out on the course this afternoon ⛳🏌️‍♂️

Brilliant to see everyone enjoying the day so far!

And we’re off ⛳🏌️‍♂️The Inaugural Counterline Charity Golf Day is officially underway!
21/05/2026

And we’re off ⛳🏌️‍♂️

The Inaugural Counterline Charity Golf Day is officially underway!

Getting some practice in before the 1:30pm tee off ⛳🏌️‍♂️
21/05/2026

Getting some practice in before the 1:30pm tee off ⛳🏌️‍♂️

Address

Knowsley Business Park
Business Park
L349HZ

Telephone

+44 (0) 151 548 2211

Website

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