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RDID design, 中国，上海市，普陀区，胶州路941弄，1022室（长久商务中心）, Shanghai (2026)

09/04/2025

RDID Original Concept Store Design Proposal｜Alibaba Zoo | Concept Store Spatial Design

[Alibaba Zoo Concept Store: A Scene-Based Spatial Practice to Redefine Offline Consumer Experiences]
The Alibaba Zoo Concept Store revolves around the theme of a “Forest Market,” creating an immersive retail space that blends natural aesthetics, experiential design, and brand storytelling. By breaking away from traditional display shelves and embracing a “product-as-scene” approach, the store establishes a new consumption ecosystem, becoming a landmark for young audiences seeking in-person experiences and social engagement.

Minimalist Spatial Aesthetics
Built on an orange-toned palette, the design integrates metal frames with lush greenery to break the cluttered feel of traditional retail environments. Through strategic use of white space and orderly displays, it highlights the vibrancy of the products while fostering a sense of visual clarity—achieving an aesthetic balance where “products naturally blend into the scene.”

Dual-Narrative Experiential Scenes
The space combines multimedia screens with real plants to craft an interactive “secret forest” ambiance, immersing consumers in a natural, sensory environment. Open metal shelving and iconically structured displays evoke the feel of a creative street market, making the browsing experience more engaging, relaxed, and fun.

09/04/2025

RDID Original Concept Store Design Proposal｜Hema Global Buy | Concept Store Spatial Design
Spatial Design Concept

Symbolic Scene Reconstruction
Drawing inspiration from the visual language of airport terminals and shipping container docks, the space incorporates elements such as containers, turnover boxes, and anti-moisture pallets to recreate the spatial memory of a “global transit hub.” Shelving adopts a container-style modular layout, with a cold, industrial aesthetic that reflects the cross-border nature of maritime logistics. This immersive scene-building breaks away from the traditional supermarket shelving logic, transforming the brand concept of “shop the world without leaving the country” into a tangible spatial experience.

De-branded Display Strategy
Abandoning the clutter of brand-heavy retail spaces, the store is designed as a “distraction-free shopping environment.” Instead of overwhelming key visuals and brand posters, uniform-toned container shelves dominate the space. Products are organized modularly by category (beauty, baby, food, etc.), reminiscent of neatly stacked shipping containers at a dock. This “de-labeled” approach refocuses consumer attention on the products themselves.

09/04/2025

RDID Original Restaurant Design Proposal｜Ben Form | Restaurant Space Design
Spatial Design Concept

Subtractive Aesthetics of Native Textures
Preserving the "traces of time" in the old villa—weathered walls and scuffed floors—while rejecting excessive renovation. The architecture itself becomes the foundation of a vintage narrative. Old flooring is dismantled and repurposed into dining tables, extending the spatial memory from the "ground" to the "tabletop," achieving a dual inheritance of material and emotion.

Color Contrasts Ignite a Modern Vibe
Within a neutral base of aged wood and concrete walls, vibrant accents like emerald green and Hermès orange are injected. These high-saturation hues break the dullness of the retro space, striking a visual balance between "Shanghai-style nostalgia" and "youthful modernity."

Social Gravity of the Central Island Kitchen
Breaking the barrier between the back kitchen and dining area, the chef's workstation becomes the core of the space. Diners are seated in a circle around it, turning the cooking process into a visible and tangible interaction. This recreates the warmth of "gathering around the stove" and softens the formality often associated with Western dining, enhancing a friendly and intimate atmosphere.

08/04/2025

RDID Original Pop-Up Store Design Proposal｜BVLGARI | Pop-Up Store Spatial Design
BVLGARI Event Concept
 White Shirt × Fragrance – A Scented Love Song Composed by Morning Light
As morning light filters through the folds of sheer curtains, it flows like golden gauze across a crisp white shirt. The breathability we infuse into the space hides in the blink of an eye—when the visual focus softens in the morning glow, scent becomes the anchor of memory. Perfume curls through the air, distilling time into amber-colored heartbeats, making every morning a tender fold in one’s olfactory memory.
 A Lively Space Woven from Light and Shadow
Standing in the morning light, dressed in a white shirt, you seem to step into a dreamscape crafted just for you. A gentle breeze stirs, your shirt hem fluttering—swaying the very edges of the "space" itself. Each motion stretches the depth of the space, transforming it from a flat surface into a flowing, three-dimensional presence. The boundary between reality and imagination becomes blurred. With its unique lightness and fluidity, this space turns every fleeting moment within it into a timeless, beautiful memory.

08/04/2025

RDID Original Concept Store Design Proposal｜Hema Black Label Store｜Supermarket Concept Space Design
Space Design Concept
• Immersive Experience Space: Reconstructing Shopping Value through Diverse Scenarios
We have transformed the Hema Black Label Store into a comprehensive high-end space that integrates shopping, cultural experiences, and social interaction. Through thoughtful spatial planning, the store is divided into themed zones—from the exotic imported goods section to the fresh food market showcasing local specialties—each area is meticulously designed. Every step and exploration within the space becomes an unforgettable, high-quality "City Walk" experience thanks to the carefully curated visual journey. Here, people are no longer rushing in and out just to shop; instead, they can stroll leisurely, immersing themselves in a rich and diverse atmosphere that fosters deep connections with products, culture, and others.
• Innovative Model Leading the Way: From Supermarket to High-End Lifestyle Landmark
This innovative model revolutionizes the traditional supermarket value system by reimagining consumer scenarios. Through the creation of an immersive experiential ecosystem, the Hema Black Label Store evolves from a simple retail space into a new urban lifestyle and aesthetic landmark. While redefining the relationship between people, products, and space, it also serves as a tangible expression of the refined lifestyle pursued by today’s elite class.
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07/04/2025

RD Original Design Case Study | philosophy Pop Up Design
Project Name: philosophy Pop-up Store at Raffles City, 2018
Theme: “Searching” for Hope in Nature and Life
“Hope” is the truest form of fantasy, longing, and desire within our hearts. Yet the closest form of hope is something we must actively pursue through our own actions.
Keywords: Dreamy, Technological, Surreal
Design Inspiration:
The concept of “catching the ball of hope” — hope that is discovered through proactive searching and striving.
The overall pop-up store design was an artistic interpretation of the natural landscapes of Arizona, with one specific area transformed into a symbolic “source of hope” represented by water.
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06/04/2025

RD Original Store Space Design Case | Beauty Experience Display

In today's world, working well is important, but living well is equally important.
This reflects your attitude towards life.

Design Concept:
With gray-green and light wood tones as the primary colors, the design creates a comfortable, homely, and harmonious experience space.
Different experiential areas are set up, such as herbal tea experiences, herbal reading, herbal skincare, and herbal travel, allowing weary travelers to comfortably enjoy the intimate services brought by Xiangyi Herb.

06/04/2025

RD Original Visual Merchandising Design Case | Cosmetic Display Design
Concept:
Re-Nutriv Design Philosophy
Incorporating crystal and diamond elements to highlight a sense of luxury, elegance, and refinement.
The use of irregularly cut display bases creates multi-layered, staggered visual depth.
By combining multiple reflective surfaces and diamond-like crack textures, the display is designed to reflect light from various angles onto the products, making them appear even more radiant and eye-catching.
Material References:
Crystal decorations, crystal acrylic combined with metal, embossed textures, velvet / suede / lambskin, and similar luxurious finishes.

06/04/2025

RDID Original Design Case Study | O HUI Concept Store-in-Store | Beauty Retail Design
Design Mission:
To imbue “O HUI” with a new DNA — an exploratory journey centered around the brand.

Design Inspiration:
Drawing inspiration from the architectural ingenuity of luxury jewelry boutiques and the brilliance of gemstones, the design merges the refined aesthetics of stone-built art galleries to breathe a sense of noble sanctity into “O HUI.” This sparks a new journey of discovery and continues the brand’s radiant legacy.

06/04/2025

RD Original Store Space Design Case | Beauty Pop-up Store Design Drawings
Project Name:
Philosophy Raffles City Pop-up Store 2018
"Searching" for Hope in Nature and Life
"Hope" is the most genuine dream, longing, and expectation in our hearts.
But the hope closest to you is something that must be pursued through action.

Keywords:
Dreamlike, Technological, Surreal

Design Inspiration:
Grasping the Ball of Hope — hope that is found through proactive effort and pursuit.

The entire POP-UP design takes artistic inspiration from the landscapes of Arizona,
with one of the spaces transformed into a symbolic “source of hope.”

RDID design

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