Entro

Call Website Contact the business

Entro is an experiential design firm with global, interdisciplinary design expertise. Entro uses design to connect people to place.

Our practice is built on an avant-garde design philosophy grounded by the science of human interactions and the belief that everyday experiences should be inspirational. We call on design to fuel a dialogue between users and the spaces they inhabit – from hospitals and transit hubs to museums, arts facilities, corporate and educational campuses, and throughout cities. Our work gives places identity and meaning; it makes complex places navigable; it reveals the history behind new places. We create design that is both practical and beautiful, and we look ahead to the future, anticipating trends and developments. We believe graphics and media can be used to enhance spaces, guide visitors in an intuitive way, create a powerful sense of place and have a profound effect on the way we connect with places in our everyday life. We offer design services in wayfinding, signage, environmental graphics, exhibit design, branding and media architecture. Our interdisciplinary team brings together expertise in architecture, graphic design, media, fine arts, industrial design, engineering, planning and project management.

10/07/2026

Honouring a life through story, language and place.

At the Canadian Museum of History, Wi’k+palu’k: Honouring the Belonging of Sam Glode shares the life of Sam Glode through Mi’kmaw authorship, language and cultural knowledge.

Working in partnership with the Mi’kmawey Debert Cultural Centre, the Purdy family, the Canadian Museum of History and CREO, Entro developed the exhibition’s graphic design as part of a spatial narrative rather than a traditional linear biography.

Throughout the exhibition, large-scale illustrated environments, typography, colour, sound and Mi’kmaw language come together to guide visitors through landscapes of Kespukwitk, the confined atmosphere of wartime trenches, and spaces connected to community and belonging.

The result reflects the importance of collaboration in cultural storytelling, creating an experience that invites public engagement while maintaining the integrity of Mi’kmaw perspectives and cultural authority.

Canadian Museum of History

09/29/2026

The Entro Garden Party—bringing people together for memorable experiences. Nearly 200 clients, collaborators, and design industry friends joined us for the Entro Garden Party at our Toronto studio.

Throughout the evening, guests experienced activations featuring Entro’s technology platform, including our eye-tracking and brainwave-monitoring technologies. These tools help us better understand and impact how people see, process, and respond to information and environments—bringing data and behavioural insight into the design process.

The evening also featured an exhibition celebrating the breadth of Entro’s work. It traced our history of developing prominent visual identities—many of which have become enduring symbols of culture and place—alongside projects spanning sectors and geographies around the world.

From the Whitney Museum of American Art in New York to Scotiabank Arene in Toronto to Changi Airport Group in Singapore, the exhibition reflected the range of environments in which our work helps shape how people connect with, understand, and experience a place.

We were also proud to host a silent auction featuring artwork by members of our team, with proceeds supporting the Textile Museum of Canada.

It was especially meaningful to bring together our broader Entro team, with all four of our offices represented—Toronto, New York, Vancouver, and Calgary.

Thank you to everyone who joined us, and to the many Entro team members who put so much work into making the evening possible.

Here are a few photos that capture the energy and activities of the evening. Full gallery to come soon!

It was a night to celebrate where we’ve been, share what we’re exploring today, and look ahead to what’s next.

—

Photographs by Shiraz Ali | www.shirazali.ca Shiraz Ali/Shibby - Toronto Event Photographer
Catering by Noushe

And thank you to our collaborators Twilight Signs Twilight Signs
for the fabrication and printing of our branded environment for the party, and to akasha art projects inc Akasha Art Projects Inc. for donating fine art printing services for the silent auction.

09/02/2026

Creative industries play a vital role in shaping culture, and the environments that support them are an important part of that creative infrastructure.

We’re proud to share that Wildflower Studios has earned Gold recognition from the GRANDS PRIX DU DESIGN Awards by INT.DESIGN. INT.design

Located in New York, Wildflower Studios is the world’s first vertical film studio and soundstage. Designed by BIG - Bjarke Ingels Group, the 760,000-square-foot facility brings multiple productions together within a highly complex, multi-level environment.

With Creative Director Andrew Zuckerman, Entro developed a bold, highly visible wayfinding and signage system designed around the unique realities of film production, where people, large vehicles, equipment and props are constantly moving through the building.

The result is a system that prioritizes visibility, adaptability and legibility, responding to changing production environments while creating a cohesive identity across the campus.

Congratulations to our team, collaborators and clients on this recognition.

This project is eligible for People’s Choice Awards.

Entro

09/01/2026

🏆 Experiential design can help shape a community, connecting the everyday life of a campus across learning, athletics and gathering, while creating a sense of belonging that extends across generations of alumni.

We’re proud to share that Entro’s work with Ridley College has received Gold recognition from the GRANDS PRIX DU DESIGN Awards by INT.DESIGN INT.design

Our work at Ridley grew from wayfinding and signage for two buildings into a broader campus placemaking program encompassing donor recognition, athletics heritage storytelling, experiential graphic design and campus-wide wayfinding.

The goal was about more than helping people find their way. Through stories of Ridley’s history, athletics and community, the program connects today’s students with the generations who came before them, creating shared experiences between people who may have attended decades apart.

Across the campus, the design celebrates the character of individual spaces while creating a cohesive experience that communicates Ridley’s legacy and values.

Ultimately, it is about creating a place where students and alumni can see themselves as part of something larger: a community shaped by shared experiences, memories and a legacy that continues to evolve.

Congratulations to Ridley College and everyone who helped bring this work to life.

With this Gold recognition, our work at Ridley College is eligible for People’s Choice Awards. To view more of the project and vote, follow the link in comments.

Photography by Mike Barry

08/18/2026

Before passengers take their first journey through Western Sydney International Airport, we had to imagine how they would think, feel and move through it.

Western Sydney International Airport (WSI) is Australia’s first major international greenfield airport in more than 50 years and Sydney’s only 24-hour airport.

Entro was engaged to develop a comprehensive wayfinding strategy that would support intuitive journeys, accessibility, operational efficiency, and a strong sense of place.

We leveraged our unique approach, combining human behaviour, neuroscience and emotion with creativity and design, informed by our experience across a portfolio of 30+ airports worldwide, including Toronto Pearson (YYZ), Minneapolis–Saint Paul (MSP), Washington Dulles (IAD), and Changi (SIN).

More than a navigation system, the project positions Western Sydney International Airport as a welcoming, future-ready gateway to and from Australia, demonstrating how experiential design can create clarity, confidence, and a memorable, world-class environment.

The airport will welcome passengers this autumn.

—
The airport’s architecture is the result of an international competition won by ZHA and Cox Architecture, carried through by Woods Bagot and Multiplex. ZHA COX Architecture Woods Bagot

08/14/2026

In “The Next Performance Metric—Human Experience in the Built Environment,” Entro Research Director Vedran Dzebic, PhD explores a question that is becoming increasingly important for designers: If we can measure how a building performs, why aren’t we measuring how people experience it?

The article looks at how behavioural science, neuroscience, spatial analytics and AI can help us understand how environments influence the way people think, feel and behave—turning human experience into something that can be measured, tested and improved.

From eye-tracking and pedestrian simulation to EEG and EntroAQ, these methods offer designers new ways to test assumptions and make more informed, human-centred design decisions. Examples from Entro’s work at Sunnybrook Health Sciences Centre and MKE - Milwaukee Mitchell International Airport are featured.

Thank you to Canadian Architect magazine for providing a platform for this conversation. Canadian Architect magazine

08/05/2026

We’re excited to share that Entro has been featured in Healthcare Business Today. In the article Reducing Friction in Hospital Navigation Through Integrated Wayfinding Design, our Research Director, Dr. Vedran Dzebic explores how integrated wayfinding can improve patient navigation, reduce stress, and support more efficient healthcare environments.

Drawing on research and real-world examples, the article highlights why wayfinding should be considered a core part of the patient experience—not an afterthought.

Healthcare organizations across North America trust Entro to create intuitive, evidence-based wayfinding systems for complex hospitals and healthcare campuses. Our work combines strategy, research, design, and technology to help patients, visitors, and staff navigate with confidence.

If you’re planning a new healthcare facility, expanding a campus, or looking to improve the patient experience, we’d love to connect.

07/22/2026

Our team is speaking SMPS Headquarters Amplify AEC conference. Founding Partner Wayne McCutcheon and Business Development Lead Russell Pollard will present to AEC marketing & BD professionals about the new opportunities that arise from private equity’s investment in a firm and how the marketing role & function evolves. See you in Vegas!

07/20/2026

The Calgary Central Library is both a literal and metaphorical representation of the community’s multifaceted nature. Designed by Snøhetta and DIALOG , the interlocking hexagons of its façade can combine to create endless forms and images, while the building itself houses services for everyone across the community.

Entro’s solution creates a cohesive experience across the library and differentiates between each of its spaces and resources. The wayfinding program continues the use of the hexagonal shapes from the façade, creating continuity between the architectural design and navigation. Playful graphics encourage visitors of all ages to explore the library’s intuitive vertical orientation.

The program received SEGD Merit Award, Chicago Athenaeum Good Design Award, and the Graphis Inc. Design Annual Silver Award.

Photography by Jason Dziver

07/14/2026

The Whitney Museum of American Art, designed by RPBW Renzo Piano Building Workshop with Corgan (then Cooper Roberston), stands as a beacon of modern and contemporary American art in New York City’s Meatpacking District and West Village neighborhoods.

Entro was engaged to develop the museum’s identity, signage, wayfinding, donor recognition program, and digital display system across its nine floors and 220,000 square feet of space.

Our approach was to extend the Whitney Museum’s brand throughout the museum in subtle, identifiable ways that complement the architecture and the art collections, ensuring that the environment remains simple, elegant, and timeless.

Utilizing the Whitney’s “Responsive W,” we crafted a flexible typographic grid derived from the museum’s logo, shaping wayfinding graphics that blend modern aesthetics with timeless elegance.

Renzo Piano Building Workshop Corgan Whitney Museum of American Art

Address

Toronto, ON

Telephone

416-368-6988

Website

http://www.entro.com/

Alerts

Be the first to know and let us send you an email when Entro posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Entro:

Want your business to be the top-listed contractor in Toronto?