25/02/2026
NEW RELEASE + GIVEAWAY
We’ve been quietly working on something new.
The breathtaking beauty of the Australian landscape, isolated from the rest of the world by vast oceans, has allowed plants here to evolve and adapt over millions of years. Nearly nine out of ten are found nowhere else on earth, the highest rate of endemism of any country.
We’re celebrating the unique and diverse flora of these incredible landscapes by bringing more endemic plants into our range, beginning with the first release in a new, entirely native series at this year’s Melbourne International Flower & Garden Show.
This first release traces back to an iconic species from South Western Australia…
…but we didn’t name it after the plant.
We named it after what keeps it alive.
If you know your Australian ecosystems, you might be able to piece it together. What do you think it is?
Over the coming weeks, we’ll be releasing a series of clues, each revealing a little more about the relationship behind the name. Those who guess earlier in the sequence will receive a greater chance of winning.
Like. Comment your theory. Share to your story.
We’ll be selecting a lucky winner who will receive a $500 Proteaflora online store voucher.
Winners and our big reveal announced 18th March.
