thegoodstuffsocial

thegoodstuffsocial Social media management + content creation for small business.

Look, I get it, marketing on Instagram can feel like an absolute drag at times. I feel it too sometimes.But for what it’...
12/05/2026

Look, I get it, marketing on Instagram can feel like an absolute drag at times. I feel it too sometimes.

But for what it’s worth from my Gen Xer perspective, the alternatives back in yesteryear were effing expensive, short-lived, and more often than not, really hard to measure the ROI on.

So when I compare trying to market a business back then to the opportunities, connections, reach and low-cost tools we have access to now? I know which one I’ll be sticking with, please and thank you.

Because despite its flaws, social media still gives small business owners the chance to connect, build trust, stay visible, and market themselves in ways that simply weren’t accessible to most of us years ago.

And if you’re feeling a bit “how’s your mother” about content creation for your biz right now, comment LOW LIFT & I’ll send you some easy peasy content ideas to help re-motivate you to keep on keepin’ on.

Wishy-washy bios that sell your awesomeness short? We don’t know her.Your bio does a lot of heavy lifting for its 150 ch...
04/05/2026

Wishy-washy bios that sell your awesomeness short? We don’t know her.

Your bio does a lot of heavy lifting for its 150 characters, let’s make sure it actually pulls it's weight. The ultimate bio is equal parts:

– What’s in it for me? energy (aka your ideal client)
– What you offer (clear and succinct)
– Tone + personality (because connection is built on that s**t)

Want me to pull yours apart next? Comment ME below.

Or, if you’d rather skip the comment section and get straight to it, The Quickie does exactly that, a comprehensive audit of your entire Insta profile with tips & guidance on how to optimise it to convert lurkers into superfans.

If this hit a little too close to home… chances are it’s not that your content 'isn’t working' per say, it’s that someth...
29/04/2026

If this hit a little too close to home… chances are it’s not that your content 'isn’t working' per say, it’s that something in your strategy (or lack thereof), messaging or consistency is off kilter.

That’s exactly why I created my Social Media Health Check (and all my services offerings tbh). It’s a free guide to help you figure out:
– what’s working
– what’s letting you down
– and what to focus on to get things movin' and shakin' in the right direction

Because once you know where the gaps are, you can work towards the results you want.

Comment GUIDE for a copy 😘

If any of these sound remotely appealing you're in the right place my friend 🤜🏻🤛🏻Outsourcing is the new hustle culture ...
16/04/2026

If any of these sound remotely appealing you're in the right place my friend 🤜🏻🤛🏻

Outsourcing is the new hustle culture and I'm 100% here for it (I wish it for every small business owner in whatever capacity that looks like. Truly).

If you'd like more info on any of the above, minus having to do any work for it, just say the word and I'll hook y'all up.

Also, I'd love to know what you're currently outsourcing atm and how it's helping you do business.

K, bye.

I get it. I've been you. I AM you. Marketing your business here on social media can feel like a f!cking hard slog and at...
13/04/2026

I get it. I've been you. I AM you. Marketing your business here on social media can feel like a f!cking hard slog and at times, the reward for the effort invested feels minimal.

Let this client win be your motivation that sometimes you just have to risk it for the biscuit. You just never know what opportunities lay in wait.

Need help staying consistent, visible and accountable? I gotchu boo. Let’s start by getting you subscribed to the good stuff and go from there.

Comment Good Stuff and I'll send the link directly to your inbox.

Unless you're deliberately going for a 'mysterious and elusive' vibe, please for the love of a good crumbly vintage chee...
06/04/2026

Unless you're deliberately going for a 'mysterious and elusive' vibe, please for the love of a good crumbly vintage cheese, if your business has a bricks n mortar or service-based location, include 👏 where 👏 people 👏 can 👏 find👏 you👏 somewhere in your profile.

We're too lazy and our attention spans are too cooked to go looking 🫠😬

Tia.

27/03/2026

No hot flushes though though so...

It's no secret, getting and staying visible on the gram can be a f!cking grind. Like every other aspect of your business...
23/03/2026

It's no secret, getting and staying visible on the gram can be a f!cking grind. Like every other aspect of your business, it takes work (and the fruits of your labour aren't always immediately obvious 😐).

However... it's not just your content doing the heavy lifting, it's the combination of many moving parts that contribute to your overall visibility.

If we sat down for a cuppa and you asked me how to give your business the best chance at being found by the right people, this is exactly what I’d tell you.

And if you’re really stuck in a bind & want a second set of (potty mouthed but highly professional) eyes, comment VISIBLE and I’ll have a quick squizz at your profile and send through 3 quick visibility fixes you can make today.

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Merimbula, NSW

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